Geography

Asia-Pacific (27)
Europe (21)
Latin America (10)
North America (147)
Worldwide (31)

Content Type

Topic

Industry

Demographics

Publication Date

All
Analysis
Charts
198 Results
Filter
Sort by: Relevance | Date
  • Audio
     | 
    APR 6, 2020

    eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom discuss what advertisers are doing with those sports programming dollars, how bad cord-cutting might get, the future of spending on original content, and more. They then cover how Disney+ is doing in the US and abroad, Fox Corp.'s recent purchase of Tubi and Hulu viewership growth.

  • Audio
     | 
    APR 27, 2020

    eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom, Business Insider Intelligence research associate Daniel Carnahan and senior analyst Audrey Schomer discuss whether the coronavirus might accelerate cord-cutting, whether sports TV rights will shift to digital platforms quicker, how a delayed NFL season could impact ad spending, how many Americans watch sports, what a second COVID-19 wave might do to the leagues and its lasting effects on sports consumption.

  • Audio
     | 
    SEP 24, 2019

    eMarketer forecasting analyst Eric Haggstrom, vice president of content studio Paul Verna and researcher Chuck Rawlings talk fantasy football: how has it changed engagement with sports, sports broadcasting and cord-cutting behaviors. They also discuss why NFL TV ratings are up, a new initiative to compare esports and traditional sports audiences and more.

  • Article
     | 
    MAY 29, 2020

    Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.

  • Audio
     | 
    MAY 25, 2021

    On today's episode, we discuss why Uber is trying to be a one-stop shop and how DoorDash outperformed Uber during the pandemic. We then talk about The New York Times' Q1 subscriber and revenue performance, NBCUniversal's thoughts on regional sports, and what stood out at this year's NewFronts. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

  • Article
     | 
    OCT 4, 2021

    The news: One-click checkout provider Fast made its buy button solution available to publishers, display ads, sports and entertainment venues, and connected TVs, per a press release. Here’s how it works: First-time users sign up with Fast to submit personal information like payment details and their address. Once signed up, users can check out anywhere they see the Fast checkout symbol.

  • Audio
     | 
    MAY 7, 2021

    On today's episode, we discuss whether HBO Max can break into the top four streaming services, what to make of the Academy Awards' ratings, the effect Amazon could have on live sports, whether people will pay with their palm, how NBCUniversal's Peacock is doing, the crazy things that happen in far away galaxies, and more. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.

  • Article
     | 
    MAY 7, 2021

    Twitter won’t be producing its own originals just yet, but it will tap into the trend, signing deals with the NBA, WNBA, and NHL for exclusive live sports content and NBCUniversal for exclusive news broadcasts. Say hello to shoppable shows. Shoppable TV advertising has been buzzy for a while, and this year’s NewFronts saw some serious movement on the trend.

  • Report
     | 
    JUL 2, 2020

    Similar trends were apparent in Brazil’s TV ad market, too, where a growing culture of digital video viewership—as well as cheaper subscription over-the-top (OTT) options from players such as Netflix or Globoplay—have continued to accelerate cord-cutting. TV in both markets will account for more ad spend than all other traditional formats combined.

  • Report
     | 
    MAY 28, 2020

    Only 11.0% of the US population will watch live sports digitally each month this year. With live sports on pause, sports fans are looking for other content to fill that void. The most common alternatives sports fans seek are sports documentaries, news coverage of COVID-19’s impact on sports and classic sports games, according to an April 2020 Morning Consult poll.

  • Report
     | 
    MAR 25, 2020

    Will they be watching linear TV (with traditional TV ads), ad-supported over-the-top (OTT) video, or Netflix (with no ads)? Will they be watching esports content while professional sports leagues are out of commission? Will they be spending time on Twitter keeping up with news? (Will advertisers continue to avoid spending money on news content related to the pandemic?

  • Report
     | 
    MAR 30, 2020

    The hunger for live sports was reflected when ESPN’s SportsCenter began broadcasting highlights from the Nebraska state high school basketball tournament, and an NBC regional sports network relied on video game simulations to fill airtime. Devoid of contests to discuss, one sports radio host subjected his listeners to a full breakdown of movies starring Will Ferrell.

  • Audio
     | 
    MAR 15, 2021

    On today's episode, we discuss whether sports are the key to moving viewers from TVs to streaming platforms, if online audiences can ever rival TV viewership, and whether people will want to watch user-generated or professionally made content online. We then talk about the most interesting part of The Walt Disney Co.'s streaming endeavors, how HBO Max stacks up so far, and how this second year of virtual upfronts might be different. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

  • Report
     | 
    NOV 25, 2019

    Digital publishers like the sports network Stadium and the financial news site Cheddar focus on producing digital video that mimics TV. Digital audio streamers like Pandora and Spotify sell video advertising inventory, too. When ads served against these publishers’ content are viewed through a TV set, we include them in our forecast.

  • Report
     | 
    SEP 19, 2019
  • Article
     | 
    MAR 22, 2021

    Sports content consistently brings in viewership from loyal fans, and platforms like Peacock have already declared their intent to charge linear TV-level pricing for streaming slots.

  • Audio
     | 
    JAN 27, 2021

    eMarketer senior analyst at Insider Intelligence Ross Benes discusses Netflix's Q4 earnings and market position. He then talks about whether lesser-known streaming services can make some noise, YouTube's shoppable videos, and how Peacock's exclusive streaming deal with WWE Network can make its content offering more attractive.

  • Article
     | 
    APR 17, 2020

    The loss of sports programming will directly cause a large drop in ad spending. TV networks will lose billions in ad revenues due to canceled or postponed March Madness, NBA, NHL and other major sports games. Political advertisers will still spend big on TV—but probably not in Q2.

  • Audio
     | 
    MAR 16, 2020

    eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna discuss the NBA suspending its season and YouTube monetizing COVID-19 videos. They then discuss the first retailer to use Amazon's "Just Walk Out" technology, if a lawsuit could derail Quibi's launch and Twitch partners with Comscore on measurement.

  • Audio
     | 
    APR 10, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss the arrival of video streaming platform Quibi, what the lasting effects of COVID-19 might be, YouTube's own TikTok, NBCUniversal cutting back on ads, what sports viewers are now watching, what happened in a small Alaskan town in 2002 and more.

  • Audio
     | 
    DEC 1, 2020

    Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom, and vice president of content studio at Insider Intelligence Paul Verna discuss TV: How are sports audiences changing, and how does that affect pay TV? They then talk about T-Mobile's new skinny TV bundle, Roku's Q3 earnings, and live TV streaming prices.

  • Article
     | 
    SEP 21, 2020

    “The loss of live sports in H1 2020 contributed to further declines. While sports have returned, people will not return to their old cable or satellite plans.”. That leaves 77.6 million US households with cable, satellite, or telecom TV packages, down 7.5% year-over-year, the biggest such drop ever. Furthermore, that total is down 22.8% from pay TV’s peak in 2014.

  • Audio
     | 
    SEP 3, 2019

    eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch explain whether Americans want a social app geared toward close friends. Then, forecasting analyst Eric Haggstrom discusses whether the Disney+ bundle can lure sports viewers from cable, breaks down whether Waymo’s robot taxi improvements outweigh rider complaints and more.

  • Article
     | 
    FEB 5, 2021

    TV ads are still playing to win

  • Article
     | 
    APR 6, 2020

    Will they watch linear TV (with traditional TV ads), ad-supported over-the-top (OTT) video, or Netflix (with no ads)? Will they watch esports content while professional sports leagues are out of commission? Will they spend time on Twitter keeping up with news? (Will advertisers continue to avoid spending money on news content related to the pandemic?

Others also searched for