Using email newsletters to grow and retain authenticated users is fairly straightforward, but there are also likely to be upper limits on audience interest and willingness to subscribe. According to a December 2020 survey from performance marketing firm What If Media Group, 52.7% of US adults said they don’t subscribe to any email newsletters for news and entertainment.

Email communications go out three times weekly, with each message focusing on a different metric and tone—driving sales, educating consumers about products, or surfacing recent content via Golf Town’s newsletter. In addition to newsletter sign-ups, display ad redirects, and other offer-based acquisition tactics, Golf Town also collects email addresses in-store.

Such originals and exclusives accounted for 21.7% of total time that people in the US spent listening to podcasts on Spotify, according to a September 2020 Spotify newsletter obtained by Insider. (Whereas, on a global level, originals and exclusives accounted for 18.7% of total time spent with podcasts.).

“The brands with sales velocity and stature to own their distribution can and will move towards an owned-store/DTC model,” wrote retail analyst Web Smith in the February 28 edition of his newsletter, 2PM. “Brands working to reach profitability and scale are moving towards third-party retail wholesale partnerships.”.

On newsletter platform Substack, the top 10 creators collectively made more than $20 million annually as of June. The result? Some larger influencers can (quite literally) afford to forgo new brand sponsorships, while demand among smaller influencers will grow.

In January, Twitter acquired Revue, a startup that allows users to publish and monetize newsletters. Twitter said that Revue’s Pro features would now be free for all accounts. The company also said it was lowering Revue’s paid newsletter subscription fee from 6% to 5%.

On newsletter platform Substack, the top 10 creators collectively made more than $20 million annually as of June. The result? Some larger influencers can (quite literally) afford to forgo new brand sponsorships, while demand among smaller influencers will grow. Noteworthy in Key Industries. Social Media. Social Platforms Will Expand Creator Tools for Smaller Influencers.

Twitter has more in store, specifically around its acquisition of newsletter publishing platform Revue. Twitter began beta testing a Revue integration with creators’ profiles in mid-August. Key stat: While Twitter’s monthly user base in the US will increase by 0.2% this year to 55.6 million, we expect those figures to begin inching downward next year.

Substack: Launched in 2017, Substack is a service that allows writers to create and send paid newsletters to subscribers. Substack collects 10% of subscription revenues from its users, and its payment provider, Stripe, takes another 2.9% plus a 30-cent transaction fee.

When investing in ads to support an ABM strategy, US B2B marketers generally target their audiences through social media (64%), paid search (36%), and email newsletter sponsorships (23%), according to May 2021 custom research provided to eMarketer from Ascend2. B2Bs will not be immune from the impact of Google Chrome’s impending deprecation of third-party cookies as a tracking and targeting mechanism.

., Scroll’s ad-free access to news), and brand-new exclusive content from creators on the platform (via Revue, the subscription newsletter publishing platform it purchased in January).

BuzzFeed will pay up to $10K to creators: The program will award prizes for top-performing content. Though it will only last through the summer, it's likely a pilot program or a precursor to a more social BuzzFeed Community hub.

Such originals and exclusives accounted for 21.7% of total time that people in the US spent listening to podcasts on Spotify, according to a September 2020 Spotify newsletter obtained by Insider. (Whereas, on a global level, originals and exclusives accounted for 18.7% of total time spent with podcasts.).

Interest in SDOH began ratcheting up in 2019, when mentions of social determinants in insurers’ earnings calls surpassed all other years combined, per a June 2019 CB Insights newsletter.

To receive more retail insights, subscribe to our eMarketer Retail daily newsletter.