Gaming also makes up a larger part of younger users’ media diets. According to Deloitte’s 2022 media trends report, playing video games is the favorite entertainment activity among Gen Z respondents in five different countries (the US, UK, Germany, Brazil, and Japan). Gen Z spends one-quarter of their leisure time playing video games, more time spent than any other medium, per Newzoo.

Brands have received both backlash and praise for publicly advocating for social causes, as well as for keeping mum on political issues.

There are still many areas of both digital and traditional ad measurement where standards don’t exist or are inadequate, and organizations including the Media Rating Council (MRC), the Coalition for Innovative Media Measurement (CIMM), and the World Federation of Advertisers (WFA) are working to put more and better standards into place.

The average age of mothers having their first child was 29.2 in Canada in 2016, the most recent year for which census data is available. Mothers’ average age at childbirth, which factors all births, was 30.8 years. Assigning personas like moms to the millennial demographic has provided an effective form of sub-segmentation that leads to campaigns with more precise targeting and a more contextual tone.

Social also influences millennials’ consumption of other media, and Randall said this is more the case for younger than older millennials. CivicScience’s research has shown the younger millennials “much more influenced in terms of the type of TV or media they’re watching,” he said. And it exerts more influence on the younger millennials in the music they listen to.

Struggling retailers will be forced “to liquidate the mother of all inventories.”. This could cannibalize sales from full-priced products and will ratchet up price competition this season. Although it creates a drag on profits, the alternative of failing to unload this excess inventory could be much worse. Search and Sponsored Product Ads.

Insights gleaned from these analyses can then be used by the OEMs themselves, other brands, ad agencies, consultants and media companies to better understand customers. Applications that take advantage of real-time location data are also evolving.

Machine learning algorithms are now helping marketers identify bias and inequality in media and advertising. One notable tool, the GD-IQ: Spellcheck for Bias (Geena Davis Inclusion Quotient), was jointly created by the Geena Davis Institute on Gender in Media and the USC Viterbi School of Engineering.