However, its mobile banking capabilities don’t clock in nearly so high compared with its competition, per Insider Intelligence’s 2020 US Mobile BankingCompetitiveEdge Study: TD comes in at No. 19 of the top 25 US banks.
Those features aren’t currently widespread, even among the 25 biggest US banks: Only 36% and 40% of those institutions support chatting with humans and AI assistants via mobile app, respectively, per Insider Intelligence’s 2020 US Mobile BankingCompetitiveEdge (MBCE) Study.
Having a solid design strategy in place that exhibits a deep understanding of the customer can mitigate customer satisfaction risk and improve banks’ competitive standing. Three Key Questions This Report Will Answer:. What the benefits of having a strong UX? Which design processes and methodologies can UX teams apply? Which winning UX design strategies do leading banks employ? WHAT’S IN THIS REPORT?