In 2021, social audio app Clubhouse registered a total of 6.7 million downloads in the US. About 42% of those downloads occurred during Q1 2021, when the app received extraordinary media buzz. But as established platforms created copycat features, Clubhouse’s downloads decreased.

But now, with a majority of apps showing the tracking pop-up, just under half of users have opted in. 46% of users across all app categories consented to tracking, far above initial estimates that anywhere from 2% to 20% would opt-in. 80% of all iOS apps have implemented the tracking pop-up, with gaming apps leading at 91%. The sooner users are prompted, the better.

On today's episode, we discuss how a Netflix tier with ads could affect the company, its users, and advertisers, what price point it may come in at, how many users will switch over, and what advertisers should make of this potential inventory. "In Other News," we talk about how much overlay ads move the needle and Peacock's new In-Scene Ads. Tune in to the discussion with our analysts Paul Verna and Ross Benes.

On today's episode, we discuss how many people are cryptocurrency owners, which direct-to-consumer companies are leading the category, and what Meta's overall ad revenues total up to. "In Other News," we talk about the number of people who aren't using the internet and whether consumer enthusiasm for DoorDash will remain high. Tune in to the discussion with our analysts Whitney Birdsall and Nazmul Islam.

When users enter the App Store for the first time using iOS 15, Apple asks if they want personalized ads that “help you discover apps, products, and services that are relevant to you.”.

In context, the Open App Markets Act, which targets how companies operate app stores with more than 50 million users, aims to ban app stores from forcing developers to use the stores’ payment systems. The battle with established mobile app stores is brewing on a global level, with Japan, South Korea, and the EU cracking down on monopolistic app store controls.

On today's episode, we discuss the next normal for retailers, digital ads in refrigerated aisles, what the point of the Oscars is, the potential NFL+ streaming service, regulators coming for the app stores, what makes American cars unique, and more. Tune in to the discussion with our analysts Blake Droesch and Dave Frankland and director of reports editing Rahul Chadha.

Aggregated data on factory and port activity, population movements, and store visits can provide an early indication of where to put investments or resources. As financial companies search for alternative data sources, location data can reveal actual activity earlier and more objectively than many public financial statements.

Dating apps Bumble and Hinge attracted more downloads worldwide in 2021 than the previous two years. Meanwhile, Tinder outpaced them both by at least 54 million downloads—albeit 8 million fewer downloads than its lead in 2020.

Uber will call you a cab: Driver shortages and rising ride prices drive Uber to embrace the cab industry. The shift into localized services could accelerate Uber’s transformation into a super app.

The messenger app is the fastest-growing platform in Brazil, where it is installed on 53% of mobile phones, according to government officials. More on Telegram:. Founded by Durov, a Russian, in 2013, the messaging service has long been a popular news platform in Russia. The platform, which surpassed 1 billion users last fall, has traditionally taken a hands-off attitude to content on its app.