MMA Global. Prohaska Consulting. Sapio Research. Schar School of Policy and Government at George Mason University. The Washington Post. Tinuiti. YouGov.

Spurred by changes in mobile advertising, developers will integrate more commerce features into apps in 2022. They’ll add more AR, visual search capabilities, QR codes, and carbon footprint metrics to attract and keep users.

The news: Companies including Airbnb, Uniqlo, Netflix, and Shell all continue to debate the pros and cons of operating in Russia after its invasion of Ukraine prompted global rebuke that has made the country a commercial outcast. The big takeaway: Russia isn’t a huge market, but it’s not a small one, either.

New data collection strategies emerge from Apple’s privacy update: Advertisers and publishers are turning to ecommerce, direct mail, and other means to enhance their first-party information, our recent report finds.

The $2.86 billion spent on AR ads in 2022 translates to just 0.7% of mobile ad spending worldwide. Even so, AR ads work in places where people are already having AR experiences, such as social media:. Snapchat has sponsored Filters and Lenses. Ulta Beauty, for instance, generated $6 million in sales and more than 30 million try-ons in its first two weeks of using Snapchat Lenses.

MMA Global. Morning Consult. Nextdoor. PubMatic. Yelp.

Mobile ad spending in the US will increase by only 4.8% in 2020, according to our estimates. This figure includes mobile web spending, but the bulk—roughly 85%—is advertising spent within apps. The modest increase in mobile app spending comes despite a huge increase in mobile ad placements, which rose 70% worldwide over H1 2020, according to App Annie.

All of the major social platforms reported strong revenue gains for Q4 2019, and although Facebook warned in its earnings conference call in January 2020 that a slowdown in growth was coming this year, it attributed that to global privacy regulations and ad targeting changes.

The Great Recession was a worldwide phenomenon and the largest global downturn since the Great Depression. It lasted in the US from December 2007 until June 2009, and the economic contraction resulted in two straight years of declines in US ad spending. More than 10 years later, as the new coronavirus spreads around the world, the US faces what looks to be another recession.