For context, Insider Intelligence defines RPM users as individuals of any age who use wired or wireless devices that remotely track or collect well-being or medical data from the user outside a traditional healthcare setting at least once per month, and exchange it via the internet with electronic health records (EHRs) accessed by a medical professional or healthcare provider.
We expect that 20.3% of the US population, or 67.6 million people, will use wearables that can connect to the internet (not including medicaldevices) this year. This number will rise to 76.9 million by 2023. Over time, we believe that this use will result in higher comfort levels with medical-grade wearables as well. Hearables Take Off. Among wearables, ear-worn devices are growing quickly.
Some of their endeavors—like Amazon’s health insurance joint venture, Apple’s deep dive into medical research, and Microsoft/Google’s cloud-computing projects— have the potential to change healthcare at large.
As the use of smart-home technology increases, brands are experimenting with ways to use these connected IoT devices and systems—and the massive amounts of data that flows from them—in their marketing activities.