This should provide new opportunities for commerce, media, and customer services. Read Next. Sources. Anaconda. Bizrate. Corinium. Data for Progress. FICO. International Data Corporation (IDC). Pew Research Center. Space Capital.

These trends point to advertisers investing more money into upper-funnel video ads, even on retail media networks, which are predominantly search- and performance-based. In 2024, US digital advertisers will spend an extra $64.69 billion over our pre-pandemic forecast for that year.

Social commerce is one of the biggest trends in social media in 2021. The major platforms are all pushing commerce to the forefront of their business strategies, introducing new features aimed at convincing consumers to go from inspiration to purchase with a click of a button or a tap on a mobile screen.

This report covers key events in the digital video industry based on data, trends, and business activity in Q3 2021. It includes our inaugural forecasts for AVOD viewers, free premium streaming video viewers, YouTube connected TV viewers, and YouTube Premium subscribers. KEY STAT: There will be 127.7 million US AVOD viewers in 2021. Monetization. Highlights of Q3 2021:.

In this Meet the Analyst Webinar, Ross Benes, our senior analyst, will discuss the latest trends, data, and strategies on how marketers are approaching programmatic video.

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Sony to buy Bungie for $3.6B in latest gaming mega-deal: Acquisition looks to be a long-term play to secure future exclusives, but consolidation could stifle future innovation.

Gaming also makes up a larger part of younger users’ media diets. According to Deloitte’s 2022 media trends report, playing video games is the favorite entertainment activity among Gen Z respondents in five different countries (the US, UK, Germany, Brazil, and Japan). Gen Z spends one-quarter of their leisure time playing video games, more time spent than any other medium, per Newzoo.

ES: Pricing, performance, and ease of use dictated who owned the market in the early days of personal computing. Today, VR ecosystems and platforms continue that trend as the metaverse takes shape: Consumers, developers, and content producers will eventually decide the future of the metaverse, but they will be limited by hardware’s capabilities. We look at the state of VR hardware, the key players, and how gaming could serve as a gateway to VR/AR adoption.

eMarketer junior analyst Blake Droesch and principal analysts at Insider Intelligence Mark Dolliver and Yory Wurmser discuss whether foldable phones have already failed, what happens when free subscription video trials expire, media companies restructuring around streaming, Apple's 24-hour music video livestream, which shopping trends will last, what if Iron Man was real, and more.

On today's episode, we discuss five milestone changes in how Americans are consuming media. We then talk about multiscreen behavior, newspaper readership trends, and movie studios figuring out the right theatrical release strategy. Tune in to the discussion with eMarketer director of forecasting Oscar Orozco and forecasting analyst at Insider Intelligence Peter Vahle.

Anime’s surge in popularity isn’t happening in isolation, but overlaps with several global media trends and streamer interests. Animated series are generally known for their cheaper production costs compared with most live-action media—even for companies like Netflix that are known for making shows on the cheap.

As the coronavirus spread in the first half of 2020, we might have expected radical changes in the media behavior of consumers around the world. But for the most part, that didn’t happen. That’s just one insight to emerge from eMarketer’s newly released 2020 Global Media Intelligence (GMI) Report, a detailed look at internet users’ engagement with digital and traditional media in 42 major markets, produced in collaboration with Starcom Worldwide and GlobalWebIndex.

Join us to learn our outlook for digital advertising, including connected TV, retail media, search, social video, audio, out-of-home, addressable TV, and programmatic

How merging media companies will delegate the operations of their various streaming services. Mergers and Acquisitions. The streaming space continues to experience consolidation, and in Q2 there were a few notable mergers and acquisitions that will have a significant impact on the US digital video industry. AT&T and Discovery announced they would combine their media assets under the name Warner Bros.

On today's episode, we discuss how networks and distributors' continuing fight over retransmission fees will affect consumers and what an increasingly crowded streaming market will look like. We then talk about just how big in media Apple wants to be and the relationship live sports have with linear TV and streaming. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, covered the latest retail media trends and what advertisers need to understand about one of the fastest-growing channels of digital ad investment.

New products and technologies announced at CES 2022: We break down outstanding trends and the most compelling Connectivity and Tech announcements from the show floor.

Social commerce is at the nexus of media-commerce convergence, a much larger and more powerful trend. One outgrowth of the past decade’s shift from mass to addressable media is that brands can efficiently find and aggregate niche audiences while shortening their path to purchase. It makes sense that there would be efforts to explicitly commercialize media content by making it shoppable.