The streaming music and podcast menu has expanded and now includes pure plays like Spotify; music services from Apple, Amazon, and YouTube; and digital radio content from domestic publishers Rogers Sports & Media and Bell Media.Time spent with digital audio has surpassed traditional radio.
Time spent scrolling through TikTok has been growing fast, and the app is notorious for pulling users in. In 2020, the platform shot past Facebook and Instagram, with users spending 38.6 minutes on TikTok, 4 minutes more than Facebook's 34.6 minutes, despite the social network seeing peek use. Time spent with Facebook is now decreasing, and TikTok is targeting YouTube.