Subscription MealKits. Another emerging dynamic in grocery ecommerce is fresh-prep mealkits. With the growing incidence of time-starved, dual-income households desiring freshly prepared, home-cooked food, increased adoption of mealkits makes sense. Meal-kit marketers tout them as a way to cut out a significant amount of prep time, mitigate food waste and still cook something healthy and delicious.
eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss a recent report from The Wall Street Journal indicating that Amazon tweaked its algorithm to favor profitable, Amazon-branded products, the significance of consumers scaling back spending post-summer sales, Americans’ thoughts on mealkits and more.