In an analysis of its marketing automation customers worldwide, marketing cloud platform Acoustic discovered that sectors that found themselves more essential than ever, such as consumer products and charities, significantly increased their email marketing volume from March through May.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo, an Adobe Company. She discussed the marketing automation tactics that Adobe’s own demand generation team uses to maximize campaigns and deliver results.

In this Tech Talk Tuesday presentation, Marketo’s Head of Commercial Demand Generation, Mike Madden, breaks down the powerful use cases of triggered campaigns, from scoring specific actions and prioritizing leads for sales to creating timely emails from website visits.

Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur, talks with Rimma Kats, executive editor at eMarketer, about how the company shifted their strategy without the impact of bad data.

—Michael Patterson, Marketing Director for EMEA, DynamicAction. “Physical retailers face a number of challenges, including Brexit. Direct-to-consumer brands are stealing a march on traditional brands in terms of their marketing strategy.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Emily Hoffman, product marketing manager, along with Josh Alvernia, CEO and co-founder of Clue, and John Hillis, CMO of BATL (The Backyard Axe Throwing League). They explored how Clue helped its client, BATL, to navigate launching new event locations in the midst of a tumultuous year.