JUN 10, 2020
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in the US. Since then, we have provided guidance through a series of "Analyst Take" notes on US ad spending. Guidance for US search, out-of-home, display, digital video and TV are now available. We also issued ad spending guidance in Canada, China, France, Germany and the UK. We will update our full-year forecast for ad spending again in June.
MAR 12, 2020
TV and Digital Streaming. TV viewership in Quebec is significantly higher than the rest of Canada, a consequence of a rich local tradition of quality content production. Quebec’s “star system,” the term most everyone uses to describe Quebecois celebrity, is entrenched in the culture.