Among US clients of performance marketing firm Tinuiti, ad spending on Instagram Stories placements grew significantly in 2019 but plateaued at roughly 23% of total Instagram spending throughout last year, according to the agency’s Q4 2020 “Facebook Ads Benchmark Report.”.

Following the rise of Clubhouse, companies including Amazon, Twitter, Facebook, Spotify, Slack, Reddit, Discord, and LinkedIn cloned its features. Tech giants copying an app doesn’t necessarily doom an upstart: Snapchat survived Instagram’s copying its stories and TikTok weathered YouTube’s imitations.

While that growth is from a relatively small base, TikTok has quickly risen among the ranks of major social networks and will overtake LinkedIn this year to seize the No. 3 spot in ad revenue share, behind only Facebook (No. 2) and Instagram (No. 1). TikTok’s explosive growth in ad revenue correlates with its swiftly expanding user base.

Spirits maker Pernod Ricard has found that alternating static and video ad units helps drive performance, said Simon de Beauregard, global brand director, aperitifs and nonalcoholic. Plan Digital and Social Video Advertising Holistically.

We also expect LinkedIn to generate over $4 billion, up from $1.58 billion in 2019. Surging Search Advertising. Retail media will boom as advertisers and retailers look to capitalize on growing ecommerce sales. But Google, with its dominant search engine, and other incumbents will benefit from the upstarts’ growth too.

By contrast, Xers overindexed for the less buzzed-about but more practical LinkedIn, with 40% (versus 32% of total respondents) saying they use it. Whatever the platform, Xers spend considerable time on social media.

Marketer Takeaway: The launch of TikTok Stories comes as Twitter and LinkedIn are sunsetting their Stories features. TikTok Stories has a better chance of success, given the app’s young user base and that video is already the primary type of content on the platform. TikTok adds new live video features. The updates include the following:.

January 2021 research from Opinion Box found social media users in Brazil were most likely to follow brands on Instagram and Facebook than other social media platforms like TikTok or LinkedIn. Data from Mexico told a similar story.

To make their audio advertising more effective, advertisers should recognize that the ways they buy audio ads aren’t always the most conducive for reaching key performance indicators (KPIs). In an October 2020 survey conducted by Advertiser Perceptions, more than half of the 205 US advertisers polled bought podcast ads by audience segment or across a podcast network.

LinkedIn is the most trusted digital platform

LinkedIn: The business social network is testing a social audio feature tied to users’ professional identity. Because one main use case for Clubhouse is to discuss business and to network, it’s not surprising LinkedIn is working in this area.

Even old stalwart Microsoft (via Bing and LinkedIn) is in line for worldwide ad growth figures not seen since the days when its ad revenue base was much smaller and high growth was easier to achieve. Keen observers will note that our company list is missing one major player.

LinkedIn. In February 2020, LinkedIn said it was testing LinkedIn Stories internally. LinkedIn sees Stories as a potential way for users to share key moments from work events or tips and tricks; it could also allow for new messaging opportunities, according to a company blogpost. While the idea of watching stories on a B2B social property isn’t intuitive, it makes sense for a few reasons.

The platform where users felt most confident purchasing, based on the combination of those who agreed or strongly agreed, was LinkedIn, which ranked first overall in our “US Digital Trust Survey.” LinkedIn hasn’t made many moves in social commerce yet, but we believe users’ overall trust in the platform helps them feel more comfortable with the idea of purchasing there.

Industry Voices: Marketing in Uncertain Times with LinkedIn. Industry Voices: Marketing in Uncertain Times with NBCUniversal. Industry Voices: Marketing in Uncertain Times with Expedia. Industry Voices: Marketing in Uncertain Times with Pet Plate. Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies. Industry Voices: Marketing in Uncertain Times with Nonprofit With Love.

While Facebook and Twitter get a share here, LinkedIn reigns supreme, and we estimate it will secure roughly one-fifth of all US B2B digital ad dollars in 2020. Podcasts: For a direct-response opportunity, B2Bs have been advertising more and more on business podcasts in recent years.

Industry Voices: Marketing in Uncertain Times with LinkedIn. Industry Voices: Marketing in Uncertain Times with NBCUniversal. Industry Voices: Marketing in Uncertain Times with Expedia. Industry Voices: Marketing in Uncertain Times with Pet Plate. Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies. Industry Voices: Marketing in Uncertain Times with Nonprofit With Love.

We said there would be 21.0% US ad revenue growth for Facebook this year, 49.1% for Instagram, 37.1% for Snapchat, 17.6% for LinkedIn and 15.6% for Twitter. But with the effects of the pandemic in play, those growth targets will be incredibly difficult to achieve.

LinkedIn: In March 2021, LinkedIn launched “Creator Mode,” a new setting that that allows users to select hashtags related to the content they post most about on the platform, so that LinkedIn can share them with interested audiences. It also replaces the “Connect” button at the top of user profiles with “Follow” to help creators grow audiences.

Far fewer respondents were advertising on TikTok than on Facebook, Instagram, Twitter, or LinkedIn, all better-established platforms. However, only 10% of respondents in the Smartly.io study said they planned to increase their ad spending on TikTok in 2021, well below the shares expecting to spend more on the established platforms.

For 21% of those respondents, performance evaluations were an annual occurrence with a mid-year “light touch” review, while 16% do quarterly feedback sessions and 14% have an ad-hoc system in place. During these performance evaluations, that same survey found that 43% of agency respondents thought providing the client with “honest” feedback was a challenge.

But even though users in India currently can’t access TikTok directly, they are still able to see content that the company posts to its social media accounts on Instagram, Twitter, and LinkedIn. The @indiatiktok account on Instagram had 3.9 million followers as of mid-December 2020, while the @TikTok_IN Twitter account had more than 66,000 followers, for example.

Asia-Pacific, led by India’s rebound, Indonesia’s 22.2% growth, Vietnam’s 15.0% growth, and China’s 13.6% growth, will post the third-best regional performance, with a 13.7% overall expansion. Latin America will post the strongest turnabout, flipping from a 13.1% regional contraction in ad spending last year to 10.8% growth this year.

How much do US B2Bs spend on LinkedIn display? LinkedIn makes up the largest share of US B2B display in 2021 with 32.2% of the $5.09 billion that will be spent on B2B display this year. We estimate US B2B LinkedIn display ad revenues will be $1.64 billion in the US, growing 27.1% from 2020 when $1.29 billion was spent on LinkedIn B2B display. How much do US B2Bs spend on search ads?

We are also shifting a lot of testing to TikTok and LinkedIn. LinkedIn especially has been big for us. We started a blog, and we’re doing more long-form content now that people are home and interested in hearing from the brand founders.