It came under fire in September for a policy it had at the time of censoring LGBTQ content in some languages, including Arabic. And in Egypt, several female TikTok influencers were arrested, and some sentenced to prison, for posting videos that were ruled to have violated Egyptian family values. Key Takeaways.

June 2020 data from YouGov showed that only 25% of adults in Great Britain felt that companies showing support for the LGBTQ+ community during Pride Month were being genuine—almost half thought that such messaging was not genuine. Outside of Pride Month, though, 38% of respondents saw such messaging as genuine, while only a third felt it wasn’t genuine.

—Samuel Tran, Director, Email Marketing, MuteSix. Be ready to experiment. “Approach WhatsApp Status ads with a testing mindset. As with any form of paid advertising, it takes trying many different things to figure out what works for each brand and industry.” —Chelsea McDonald, Senior Social Media Strategist, DEG, Linked by Isobar. Make sure the message matches the medium.

"RCS will add another touchpoint for mobile marketing and messaging," said Sammy Tran, senior email marketing manager at digital marketing agency MuteSix. "The new features will increase the ability to personalize messages, which is key when communicating with customers via mobile. As long as consumers are opting into the service, it could become almost as valuable as an email list for marketers.".