JUL 4, 2021
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, offered her perspective on the latest privacy developments, and shared best practices for advertisers to understand and reach audiences.
JUL 12, 2021
Google’s Chrome Team stress-tested the digital ad world by announcing in early 2020 that the browser—the world’s most popular—would deprecate third-party cookies within two years. Vendors, publishers, agencies, and advertisers scrambled to understand what would take cookies’ place, and how they would identify and target their audiences without them. Google’s announcement in June 2021 that cookie deprecation would be delayed by almost two years has given marketers and their partners more time to test and integrate new solutions—but also a longer period of uncertainty.
NOV 17, 2020
NOV 17, 2020
AUG 18, 2021
Digital media revolutionized advertisers’ targeting capabilities. But regulatory and commercial updates are changing how advertisers can find and reach audiences in digital media. Read on to understand how the ecosystem is dealing with ad targeting trends in 2021.
OCT 8, 2020
Facebook said it has done the same on WhatsApp in other countries, and it has helped stem the spread of misinformation. iOS 14 Update. In September, Apple announced that it would delay until early 2021 the release of changes set to be introduced in iOS 14 that will limit persistent identity tracking features across apps.
SEP 22, 2020
But 2020 has brought two major developments sending shockwaves through the digital advertising industry around the world: Chrome’s deprecation of support for third-party cookies and major changes to the IDFA set to take effect in iOS 14.
SEP 22, 2021
Retail media advertising is the next big trend in digital advertising, driven by the surge in ecommerce spending and brands’ desire to target consumers close to the point of purchase.
MAR 10, 2021
Audio: What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile.
MAY 12, 2021
Understanding how marketing touchpoints contribute to revenues is one of marketers’ most challenging yet vital tasks. Being able to demonstrate this contribution can turn marketing from a cost center into an investment that effectively drives market share gains for a business. Even with the rise of digital advertising, attribution has remained difficult at best—but more marketers continue to work on the problem.
MAY 4, 2021
In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, examined the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them.
OCT 18, 2021
Retail sales for the 2021 US holiday season will soar as brick-and-mortar shopping returns with a vengeance and ecommerce maintains double-digit growth rates.
APR 23, 2021
Should free apps cost users their privacy?
AUG 12, 2020
Changes to iOS 14 (discussed below) and tensions with China may also affect our expectations for late Q3 and Q4. Aside from the pandemic and recession, there are a few major trends playing out in the display ecosystem that have come up in most of the interviews we’ve conducted throughout this year. Identity and the “cookieless” future.
APR 20, 2021
eMarketer was pleased to moderate a Tech-Talk Webinar featuring InMobi’s Robyn Meyers, vice president, West Coast brand partnerships, and Sergio Serra, senior product manager, SSP, along with Advertiser Perception’s Lauren Fisher, vice president, business intelligence. They highlighted the changes, how advertisers are currently thinking about Identifier for Advertisers (IDFA), and the best path forward.
APR 15, 2021
Mobile games to stop targeting ads to kids: Some major developers and ad tech companies will need to stop tracking children under 13 after settling a lawsuit, limiting their targeting abilities.
SEP 17, 2020
eMarketer principal analysts at Insider Intelligence Debra Aho Williamson, Andrew Lipsman, Nicole Perrin, and Jillian Ryan discuss the biggest challenges facing marketers today, and how to tackle them. They then talk about Apple delaying its major privacy update, Snapchat running ads inside "Minis," ecommerce marketers' reliance on Facebook ads, and a new job title that came out of the pandemic.
JAN 28, 2021
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile. Apple to upend in-app advertising with iOS 14. iPhone 12 will supercharge mobile AR in 2021.
OCT 25, 2021
Our fifth annual primary research survey reveals the level of trust US social media users have in nine major social platforms, and the role trust plays in the willingness to engage with advertising on those platforms.
DEC 9, 2020
In this year’s “Key Digital Trends” report, we examine changes coming to the digital media and technology landscape in 2021—including legislation, privacy, entertainment, social media, and more—and why they matter to marketers.
FEB 11, 2021
Attributing revenues to marketing touchpoints is one of marketers’ most challenging yet vital tasks. Read on to learn how marketers are approaching the journey to holistic attribution.
MAR 18, 2021
Apple is facing yet another potential hurdle to IDFA: As Chinese tech companies work on a new way to track users on mobile devices, Apple will be faced with either barring a slew of Chinese developers altogether or forging ahead on a policy with no teeth.
MAR 1, 2021
Major changes are coming to how advertisers and others in the ecosystem can identify users across channels and devices. The loss of third-party cookies and changes to Apple’s Identifier for Advertisers (IDFA)—rumored to roll out this month—will affect ad addressability, but also measurement and attribution. Advertisers are taking steps in response, including more emphasis on first-party data, data collaborations, and modeling-based approaches.