Brands that have eased into esports for several years are increasing investments, while the pandemic has led to greater advertiser interest in gaming.

This was a view shared by Lewis Hadley, head of insights and digital marketing at in-game advertising platform Bidstack: “There’s been a big increase in people watching esports, but that’s skewed toward that younger audience, so Gen Z and millennials,” he said.

Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss Snapchat's surprising Q3 earnings. They then talk about the current TikTok debacle, how Facebook is monetizing WhatsApp, and the development of Facebook Gaming.

After reaching an expected saturation point last year, daily media time in Canada will climb further this year based on our latest forecasts. COVID-19 has driven up demand for media while people are quarantined at home, which will impact our full-year forecast.

While the coronavirus pandemic caused every major US sports league to suspend its season, esports resumed relatively quickly. Leagues pivoted from competing inside venues to an online-only format where teams and production crews operated remotely. Despite any short-term struggles from large advertising downturns, the outlook for esports remains positive.

eMarketer research analyst Hirsch Chitkara and principal analyst at Insider Intelligence Yory Wurmser discuss the new 5G iPhone 12 and whether it will be a game-changer. They then talk about living in a mobile-first world, why your next phone might come without any apps and rewarded video vs. in-app purchases.

Many online activities, including gaming, social networking and video viewing, were already transferring to smaller screens, and we expect that to continue for the foreseeable future. Key Takeaways. The coronavirus has rekindled growth in media usage in both France and Germany. With extra time on their hands, people are turning to media to stay entertained, informed and connected.

The media and entertainment industries have traditionally made up a small fraction of the US digital ad market, and we expect their shares to remain flat or diminish through 2021. This partly has to do with traditional media conglomerates tightening their belts; their own ad revenues will continue to decline as ad dollars shift away from print and TV and toward the digital duopolies.

Short-form video and gaming were already pivotal for smartphone usage growth before the pandemic, and the stay-at-home measures simply accelerated their use. Douyin—China’s version of TikTok—and video sharing app Kuaishou, for example, both saw further increases in daily active users (DAUs) in February, compared with the same period in 2019.

In both UK environments, the room for advertising is marginal. Digital will see the most lasting impacts from the COVID-19 bump. We expect a 30-minute increase in time spent with digital media this year, accounting for 5:46 daily. While that will dip slightly in 2021, to 5:42, it will regain those extra 4 minutes by 2022.