This was the case in Guatemala, Costa Rica and Uruguay, where costs per 1,000 titles were $4.44, $3.06 and $2.59, respectively. Netflix’s decision to localize its prices in select markets is part of a broader strategy to best position—and grow—its product offering. In India, for example, many consumers watch a large amount of video content on their mobile phones.

This was the case in Guatemala, Costa Rica and Uruguay, where costs per 1,000 titles were $4.44, $3.06 and $2.59, respectively. In any case, Netflix’s decision to localize its prices in select markets is part of a much broader global strategy to best position—and grow—its product offering in response to the economic realities at play.

When broken down by country, Argentina boasted the largest share of mobile video outlays in 2018, at 29.0%, followed by Brazil (25.0%) and Guatemala (15.0%). “Advertisers are maturing in their knowledge of mobile marketing and are adopting more user-friendly formats,” Logan’s Göldy said.

The test took place in Slovakia, Sri Lanka, Cambodia, Bolivia, Guatemala and Serbia, according to The New York Times. But it could also limit the potential reach of the news tab when it launches more broadly. Will people click on a separate tab for news on Facebook if they can get it on their main feed?

Ad Breaks are currently available to pages that meet Facebook’s monetization eligibility standards in the following countries: Argentina, Australia, Bangladesh, Belgium, Bolivia, Chile, Colombia, Denmark, Dominican Republic, Ecuador, El Salvador, France, Germany, Guatemala, Honduras, Hong Kong, India, Ireland, Jordan, Malaysia, Mexico, New Zealand, Norway, Peru, Portugal, Singapore, Spain, Sweden, Taiwan

Countries such as El Salvador and Panama recently held presidential elections, while others such as Argentina, Bolivia, Guatemala and Uruguay will hold them later this year. Latin America’s macroeconomic environment remains fairly fragile as political instability looms over several countries.