AUG 27, 2021
Google plans to invest $10 billion over five years to bolster its cybersecurity practices and is committed to training at least 10,000 workers in information technology and data analytics. Amazon will provide AWS account holders free multifactor authentication (MFA) devices and will assist other organizations with security training.
OCT 22, 2021
On today's episode, we discuss what's next for Google Search, what it would take for advertisers to leave Facebook, regulating algorithms, how advertisers can get into gaming, restaurant robots, how to run better meetings, fun with flags, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, analyst Blake Droesch, and director of forecasting at Insider Intelligence Oscar Orozco.
AUG 24, 2021
Nancy’s background includes 30 years of sales, marketing, and promotions experience in media, web analytics, and test and measurement hardware. In her downtime, Nancy stays active serving on alumni, nonprofit and trade association boards.
JUL 18, 2019
As of June 2019, there were 1.8 million apps in the Apple App Store, and 3.1 million apps in the Google Play Store, according to App Annie.
NOV 16, 2021
Alternatively, they could rely on their cloud infrastructure for faster client onboarding and improved data analytics—at the expense of falling short on their user interfaces.
APR 15, 2021
Thrive Analytics. Toluna. Verizon Media.
FEB 23, 2021
eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss Google's Q4 performance and what's driving it forward. They then talk about YouTube's shift to connected TVs, whether Americans are becoming less tolerant of digital ads, and what to make of the UK watchdog's investigation into Google replacing cookies.
MAY 20, 2021
Google dives deeper into ecommerce with Shopify: The two companies have worked out an integration that will give Shopify's merchants easy access to Google's suite of features, contributing to its over 1 billion daily shopping journeys.
SEP 30, 2021
Google recently disbanded its healthcare division (Google Health) in August. IBM’s Watson Health came under fire for producing erroneous treatment recommendations and struggled to retain major hospital clients in 2018. And Facebook’s digital health attempts (like its preventative health tool) never really took off. What’s next?
MAR 31, 2021
Google Maps’ dominance among navigation apps and high user base makes it a consequential test bed for new artificial intelligence-backed features. In August 2019, Google led all major navigation apps across iOS and Android in monthly unique visitors (126.2 million), according to Verto Analytics data on US smartphone users.
JUL 25, 2019
According to a Q2 2018 analysis of 500 ecommerce websites conducted by marketing analytics firm Jumpshot, Amazon surpassed Google in product searches last year. Since so many consumers use Amazon when they look for products, it has become a major ad platform for retailer marketers looking to push their products.
DEC 6, 2021
Google. Harvard Business Review. Ipsos. National Retail Federation (NRF). Optic Sky Productions. Seek XR. Shopify. Smartly.io. Snap Inc. Thrive Analytics. Wool & Water. YouGov.
DEC 9, 2020
Worldwide revenues for big data analytics is forecast to grow by nearly 450% to reach $68.09 billion in revenues by 2025.
JAN 7, 2020
“The two most important pieces of optimizing content for voice are formatting your keyword strategy around long-tail keywords and using a question and answer format,” said Madelyn Wing, director of product and customer marketing at tracking and analytics firm CallRail.
AUG 5, 2019
In 2019, US retail search ad spend will increase 22.5% to $13.12 billion. Retail search spend is bolstered by Google Shopping ads and lower-funnel ads that are essential for driving ecommerce.
NOV 20, 2020
Sanofi works with Google to deploy AI in a range of areas, with the broad goal of speeding up development. The duo launched a partnership last year to deploy deep analytics across data sets to better understand diseases and extract patient insights—which should open up the opportunity for Sanofi to research and develop more personalized approaches to treatments.
JUL 15, 2019
Illustrating a similar slowdown, app analytics platform Apptopia found that worldwide, dating app downloads for the 15 most-popular apps (includes Apple App Store and Google Play) decreased to 247 million in 2018, down from 256 million the year prior. But Adam Blacker, vice president of insights and global alliances at Apptopia, is optimistic about this app category.
MAR 11, 2021
On today's episode, we discuss Google's recent announcement not to build alternative user-level identifiers or support them in their ad stack. How does this change the upcoming cookieless landscape, how does FloC fit in, and how might these changes affect consumer privacy? We then talk about whether The Trade Desk's investments may help it better compete with Google, Facebook lifting its political ad ban, engagement with misinformation on social media, and what to make of The Walt Disney Co.'s new ad exchange. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Nicole Perrin.
NOV 18, 2019
Marketers can now be armed with analytic evidence of what’s working and what’s not. eMarketer was pleased to moderate a Tech-Talk Webinar presentation, featuring Lucas Sommer, director of marketing at LeadsRx, and Thomas Galati, digital sales director at Diray Media. They revealed their four secrets to leveraging attribution. View the webinar to learn:.
FEB 26, 2021
On today's episode, we discuss Google and Facebook paying for news in Australia, what consumers think of Apple's privacy labels, the changing content moderation rules, Maryland's digital ad tax, how much time is spent with social, controlling someone else's dreams, and more. Tune in to listen to the discussion with eMarketer analyst Blake Droesch, principal analyst Jeremy Goldman, and senior analyst at Insider Intelligence Sara M. Watson.
MAR 19, 2021
On today's episode, we discuss Facebook and Apple's next virtual and augmented reality moves, Netflix cracking down on password sharing, whether Google and Facebook killed the concept of "free," what Americans will do with their stimulus checks, how ESPN+ will do on Hulu, where in the world there is a giant plughole in the ocean, and more. Tune in to listen to the discussion with eMarketer forecasting analyst Rini Mukhopadhyay, senior analyst Sara M. Watson, analyst Blake Droesch, and principal analyst at Insider Intelligence Jeremy Goldman.
APR 12, 2021
Despite being in the healthcare AI game for less time than its big tech rivals Amazon and Google, Microsoft outcompeted them for strongest healthcare AI tools in 2020. Around 35% of healthcare organizations surveyed said Microsoft’s Healthcare AI offerings are strong to very strong, beating out Google, Amazon, and IBM, according to the 2020 KLAS Healthcare AI report.
MAR 31, 2021
To move into the cloud, wealth managers can opt to work with one of the cloud provider giants, such as AWS, Microsoft’s Azure, Google, or SoftLayer.
DEC 11, 2019
Strategy Analytics. Trendforce. YouGov.
JUN 2, 2020
In a different measure of increased activity, social analytics firm Talkwalker and consultancy Trust Insights studied worldwide Google searches for English-language terms related to the social networks and how to use them. From March 3 to 29 this year, the companies found a 26.7% increase in such searches. Search volume for terms related to using YouTube or Facebook also spiked during the same period.