DEC 5, 2019
This year, the PC-based ad market will be about three times the size of the CTV ad market; by 2022, advertisers will spend more than half as much on CTV as they do on PC-based digital ads. Mobile will continue to dwarf both CTV and PC-based ads for the foreseeable future. This year, CTV will account for 5.4% of total US digital ad spending.
APR 17, 2019
The first in a series of quarterly social media reports, this report examines major developments in the global social media market based on trends, business activity and new data released in Q1 2019.
AUG 2, 2019
Q: Which part of Asia-Pacific markets do we see strong growth in during the coming year? And how are these markets identified? The first part of the question is easily answered with the forecast tool that shows the digital ad spending growth worldwide by country. We can see that among Asia-Pacific countries for which we have data, India and China show the strongest growth in 2019 and 2020.
FEB 7, 2019
We size the DOOH market and look at what it might take to boost the medium further, examining what works and why. KEY STAT: DOOH ad spending will grow by almost 10% in 2019 and will account for more than half the total UK OOH market for the first time. State of the Market: Digital’s Growing Slice of the OOH Pie.
NOV 21, 2019
Programmatic transactions for digital display account for 86.4% of the market in Canada this year, even though global privacy reform and device tracking protections are making it more challenging to execute.
SEP 5, 2019
SEP 19, 2019
The parallel digital video universe in China has yielded some interesting streaming services and platforms that global marketers are starting to pay attention to. While the first wave of video was led by the rising popularity of OTT video streaming services—such as Alibaba’s Youku, Baidu’s iQiyi, Tencent Video and a handful of other OTT players—that segment of the market is maturing and consolidating.
AUG 5, 2019
But the ad tech market continues to grow in absolute size, thanks to continued expected increases in programmatic spending. Not all media buys are the same—nor should they be. Don’t expect all your transactions to carry the same level of fees. Depending on factors like targeted audience or inventory quality level, fees as well as CPMs may vary.