APR 23, 2020
eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and vice president of research Jennifer Pearson discuss the media diets of kids and teens in quarantine. They then talk about how older individuals and women are disproportionately affected by COVID-19, the video streaming platforms with the best kids content and more.
JAN 13, 2020
Then again, “for every gender-polarizing category, there is a sizable minority of the opposite gender that engages with it.” A more gender-neutral approach to play clearly has a constituency among millennial parents. What remains to be seen is the degree to which kids themselves will get on board with this. Going over to a friend’s home to play has long been a familiar part of childhood.