Both have received very little media attention for data privacy scandals or missteps in 2021, which likely contributes to stronger positive perception. Facebook remained in last place again this year. Its challenges with privacy and security are well known and receive frequent media attention, leading to lowered trust among its users.
Roblox and Discord drive gaming platform growth, especially among Gen Z users, while games like Pokémon Go and Candy Crush remain popular across generations. Looking ahead: US time spent gaming via mobile app will continue a slow but steady increase in years to come, evidencing gaming's increased popularity is more than just a pandemic phase.
Travel takes notice: Gen Z is the one generation to be as likely to turn to social media as travel sites for vacation planning, according to May 2021 research by Morning Consult. Travel brands are noting that, and TikTok’s ability to spur engagement. The Walt Disney Co.’s parks and resorts division is hiring a content practitioner to expand its social media presence, with an emphasis on TikTok.