On today's episode, we discuss Facebook's new Ray-Ban smart glasses, whether time spent on TikTok actually surpassed YouTube, what branded gaming on Roblox looks like, how to get noticed as a marketer, whether selling Super Bowl ads early is a good move, how to make friends while working from home, how two people reversed climate change in their hometown, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Video games attract younger, cord-cutting viewers, who can be difficult to reach for marketers. The downside is that aggressively inserting ads into games that people already paid for is likely to spark a backlash from gamers, who aren’t shy about criticizing advertisers.

Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.

It lasted in the US from December 2007 until June 2009, and the economic contraction resulted in two straight years of declines in US ad spending. More than 10 years later, as the new coronavirus spreads around the world, the US faces what looks to be another recession. What happened to ad spending during the Great Recession?

Our upfront CTV video ad spending forecast is similar to our upfront digital video estimate in that it includes ad spending committed in advance from the TV upfronts and IAB NewFronts. Our upfront CTV estimate is a subset of our upfront digital video estimate.

At the same time, mobile’s relatively low exposure to some of the hardest hit sectors insulated mobile’s ad spending share. For example, travel, and particularly travel search, skew toward desktop, and live sports still generate the bulk of their ad revenues on TV and CTV. Mobile’s position in the attention stack was most pronounced in four areas: social media, gaming, messaging and video.

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

Snap Inc. reported strong gains in both users and revenues in its Q1 2020 earnings on Tuesday, despite growing concerns about the impact of the coronavirus on worldwide ad budgets. Here are three takeaways for advertisers.

eMarketer principal analyst Debra Aho Williamson and junior analyst at Insider Intelligence Blake Droesch discuss Snapchat's surprising Q3 earnings. They then talk about the current TikTok debacle, how Facebook is monetizing WhatsApp, and the development of Facebook Gaming.

Much of this content is streamed live and then has a considerable shelf life on these platforms afterward, which can garner additional ad dollars. We expect US gaming video content ad revenues will surpass $1.56 billion this year, up 18% year over year. As the industry matures, esports is becoming a more appealing environment for advertisers.

US marketers go all in on gaming

“It’s competing with YouTube and video games; it’s competing with a cronut.”. The streaming service is also competing with traditional TV. Amid all the attention to digital video, kids still view lots of nondigital TV. For one thing, TV penetration among kids is much higher than that of digital video.

According to a January 2019 report by marketing agency Fuse, nearly half (48%) of teens surveyed cited mobile phones as their favorite technology, topping gaming (27%) and social media (20%). Less Impressive Are Wearables and Voice Assistants.

As the coronavirus outbreak continues and the federal government extends social distancing recommendations, people are spending more time on their phones, but advertisers are most likely going to be spending less money on mobile advertising.

AppsFlyer, a mobile analytics and attribution platform, reported that the share of games using a hybrid model dropped 8% between Q2 2019 and Q2 2020, with all game categories showing a dip except for “hardcore” games (battle or fantasy games geared toward intense gamers).

The last US recession—which lasted from December 2007 to June 2009—resulted in two straight years of US ad spending declines. As the coronavirus spreads worldwide more than a decade later, the US faces what looks like another economic downturn.

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether its time to say goodbye to the sharing economy, what it will take to make people feel safe in stores, brands protest response, changing the Upfronts, young people watching more TV, taking mobile gaming more seriously, how looking at a photo can relieve pain and more.

Smartphone is by far the most popular device for gaming, allowing advertisers to reach casual gamers who may not be inclined to pay for ad-free platforms. Last year, overall mobile gaming revenues saw a 34% increase, which shows gaming apps performed well despite Apple's Identifiers for Advertisers (IDFA) changes, as platforms leveraged their own in-app data tools to target ads effectively.