In 2021, 233 mobile apps crossed the $100 million mark in consumer spending worldwide, and just under 75% of them were games. That’s down from about 82% in 2020, as more nongaming apps passed that milestone than their gaming counterparts. Still, games continue to drive much of the consumer spending in the multibillion-dollar mobile ecosystem.

Sony to buy Bungie for $3.6B in latest gaming mega-deal: Acquisition looks to be a long-term play to secure future exclusives, but consolidation could stifle future innovation.

FTC looking into Microsoft’s Activision Blizzard buyout: The gaming acquisition frenzy could be cooled off by regulators on alert for anticompetitive advantages

AR, VR, and video games present opportunities that marketers can tap into right now.

Microsoft acquires Activision Blizzard, publisher of Call of Duty and World of Warcraft: The $68.7 billion deal will create a gaming behemoth but could face regulatory roadblocks.

The US is ready for gamified therapy: Video game-based digital therapeutic pioneer Akili is set to go public later this year. We detail why it won’t be the last of its kind to do so as the number of gamers grows in the US.

ES: Pricing, performance, and ease of use dictated who owned the market in the early days of personal computing. Today, VR ecosystems and platforms continue that trend as the metaverse takes shape: Consumers, developers, and content producers will eventually decide the future of the metaverse, but they will be limited by hardware’s capabilities. We look at the state of VR hardware, the key players, and how gaming could serve as a gateway to VR/AR adoption.

Mobile app gaming has managed to hold on to its pandemic-driven success and then some, reversing our previous predictions that time spent gaming with mobile apps would decline in the US after 2020.

We break down the metaverse and how it can define the future of computing, gaming, finance, social media, and business: AR and VR technologies, expanding virtual platforms and ecosystems, as well as an appetite for more immersive experiences are pushing the boundaries of reality into the virtual world.