Major brands weigh the benefits of staying in the Russian market: Airbnb wins the brand reputation game, while Uniqlo and Shell may have misjudged the situation.

In 2021, 233 mobile apps crossed the $100 million mark in consumer spending worldwide, and just under 75% of them were games. That’s down from about 82% in 2020, as more nongaming apps passed that milestone than their gaming counterparts. Still, games continue to drive much of the consumer spending in the multibillion-dollar mobile ecosystem.

Diagnostics giant takes a bigger bite of the digital health market: Quest Diagnostics is buying patient engagement firm Pack Health. We Look into why it’s making the move and how it could feed into a bigger digital health play.

Leaders from Pandora, Roblox, Riot Games, and more are banding together to make the metaverse safer: Lack of Big Tech support could make implementation impossible.

Samsung smart TVs will bring video games to users this year: The connected TV (CTV) manufacturer partners with several game streaming services in a move that could spur similar features from rivals.

Did Google pay Apple to stay out of the search game? A new lawsuit claims so: Antitrust scrutiny heats up on Big Tech ballooning unchecked into trillion-dollar firms.

On this special edition of the show, we're taking a look back at some of the most notable conversations we've had this year. In this episode, we discuss what it takes to create a good retail site/app and why marketers need to work on their mid-funnel (mid-range) game.

Among US gamers, PlayStation Now and Xbox Game Pass are the most popular video game subscription services, used by 21% and 18% of those ages 18 and older, respectively.

On today's episode, we discuss the most viable ways people want to "fix" Facebook, whether Netflix Games will move the needle, if TikTok on TV makes sense, whether Peloton's deceleration is concerning, how many kids under 13 years old actually use social media, the unspoken reasons employees don’t want remote work to end, how much time people spend talking about themselves, and more. Tune in to the discussion with eMarketer principal analyst Suzy Davidkhanian, director of reports editing Rahul Chadha, and analyst at Insider Intelligence Blake Droesch.

Gen Zers make heavy use of many social networks to create connections, consume multimedia, play games, and share content.

Riot Games’ launch of its animated series “Arcane” shows the importance of meeting fans where they are: The developer’s Netflix-exclusive show will be promoted across all of its video games and will premiere live on Twitch.

Advertisers can also upload special offers that are displayed on the in-game map, which appear as virtual billboards. AR and VR Games. AR and VR have become synonymous with the metaverse. While AR games like Pokémon Go have amassed millions of users, few VR-only games exist, with Horizon Worlds as the current frontrunner.

On today's episode, we discuss the most interesting takeaways from Netflix's Q3 earnings, how much of a boost "Squid Game" gave them, and what the rest of the year has in store for the streaming giant. We then talk about whether TV and social media ad spending is inflated compared to their respective daily consumption and whether a single TV currency is possible. Tune in to the discussion with eMarketer senior analyst at Insider Intelligence Ross Benes.

Epic Games, creator of the popular game and metaverse platform Fortnite, was the subject of a recent NLRB complaint from a former Activision and Apple employee who alleged the company refused to hire her because of her outspoken support of unions, per The Washington Post. Organization abroad: Union pushes and employee pushback aren’t limited to American video game companies.

Recent reports of sexual harassment in the metaverse expose an underlying problem with most multiplayer VR spaces and games—platform owners can’t regulate user behavior. Events in VR are not recorded and are happening in real time, which makes it difficult to pinpoint or ban offenders. “VR is a whole other world of complexity,” Titania Jordan told The New York Times.

Even shows that do find success—like last year’s “Squid Game,” which was the most-streamed show in history—have left behind little cultural footprint. A quick Google Trends search shows that discussion about the show is nearly non-existent and that it has failed to build an enduring fandom.

Though video gaming has been around for decades, it was the entertainment of choice for many during the pandemic.