MAR 14, 2019
Marketers should attach their brands to esports personalities and properties in nontraditional ways, advises Brad Sive, chief revenue officer at Team SoloMid (TSM)—an esports organization that fields teams in major competitions and games like "League of Legends," "Hearthstone" and "Fortnite.".
SEP 25, 2019
So if you're not playing Fortnite or any of those games, there's not a place for you.”. Watching others play video games is becoming more popular. US adults who play video games at least once a week spend more time watching gaming video content on properties like Twitch or YouTube than they spend watching esports tournaments, according to Limelight Networks’ February 2019 research.
SEP 5, 2019
Another sign that Twitch is a place for brands to watch: A Wendy’s integration with Fortnite won this year’s Social and Influencer Grand Prix award at Cannes. The “Keeping Fortnite Fresh” effort tapped into a mode on Fortnite called Food Fight, in which Team Pizza did battle with Team Burger.
OCT 17, 2019
Examples include GTA5 Mobile and battle royale games, such as Fortnite Mobile and PUBG Mobile. Gaming Goes Mobile. In contrast to the stereotype of gamers as teenage boys or young men in basements playing on dedicated consoles, the most common way people play games today is on mobile devices.
FEB 25, 2020
It’s noteworthy that millennials were largely on the sidelines in the emergence of Fortnite and TikTok, arguably the hottest digital crazes of recent years. While catching up on adulting, though, millennials are not simply replicating what prior generations did. That wouldn’t be possible for a cohort that has grown up in such distinctive technological and economic circumstances.
MAR 21, 2019
In February, Epic Games—the developer of the hugely popular Fortnite—said it had “paused all pre-roll advertising” on YouTube following revelations that its ads had run next to videos that featured children and whose comments were used by predators to target potential victims.
MAR 14, 2020
A few examples: family-friendly SVOD like Disney+; social platforms favored among young people like TikTok and YouTube; community-based live streaming platforms like Twitch; and interactive platforms like Fortnite, where young people go to hang out and explore virtual worlds. 3.
MAY 29, 2019