Fluent. Gallup. GlobalWebIndex. Knight Foundation. Morning Consult. NPR/PBS NewsHour/Marist Poll. Pew Research Center. PRWeek. Smartly.io. The Economist. YouGov.

Fluent. Jumpshot. National Retail Federation (NRF). Profitero. PwC. Rakuten Intelligence. RetailMeNot. Salesforce. ShipMatrix. USA Today. The Wall Street Journal. The Washington Post.

The Connect Direct service enables customers to video chat with Deaf or hard-of-hearing support representatives who are fluent in ASL without having to use third-party interpreters or video relay services—which can prove frustrating and inconsistent.

To that end, new legal mandates are rolling out to prevent grocery stores, restaurants, and retail businesses from going entirely cashless, and regulators are pressuring digital device-makers and app developers to create senior-friendly design options that will facilitate accessibility for the less digitally fluent.

And in a December 2019 Fluent survey, free shipping got the most mentions when US internet users cited their foremost reason for shopping on Cyber Monday. One telltale sign of shipping cost’s importance is that it takes precedence over environmental concern for many consumers.

Fluent. Fullscreen. Gallup. GOBankingRates. Hollywood Reporter. Interactive Advertising Bureau. Kinder Institute for Urban Research at Rice University. LendingTree. MagnifyMoney. Mobile Posse. Morning Consult. National Association of Realtors. New America. Nielsen. Our Town America. Phoenix Marketing International. PwC. Realtor.com. Roth Capital Partners. ThinkNow Research.

In other situations, accessibility features, including subtitles, simplified language and graphics, or machine translation, can help reach people who aren’t fluent in—or who are unable to read—written content. iDE’s Ellis said her company, which markets to people in rural areas in underdeveloped countries, designs its materials to be as simple as possible so everyone can use them, regardless of language

According to research by performance marketing company Fluent, 18% of the US digital shoppers who were members of its opt-in panel used Instagram as a digital purchasing channel on Black Friday in 2019.