The UK will post the sixth-highest rate, followed by Finland in seventh place. Saturated as the Nordic markets are, they will continue to see this user base expand. Finland will post the strongest increase in the region in 2021, at 7.4% year over year. Sweden and Norway will approach 6% growth, and Denmark, 5% growth.
Yet in Denmark, Finland, and Sweden, Snapchat use is much higher and TikTok adoption is slower. In France, TikTok is growing faster than Instagram and Snapchat. But a sizable gap will remain through 2025, as TikTok struggles to attract even 45% of France’s social network users. Instagram is pulling away from Snapchat, too. Russia is TikTok’s fastest-growing—and biggest—European market.
PayPal also expanded its business debit card into Belgium, Finland, the Netherlands, and Portugal. The PayPal Business Debit Mastercard gives merchants instant access to their PayPal balances and lets them spend the funds wherever Mastercard is accepted. The card offers 1% cashback on transactions processed as credit and can be added to most mobile wallets.