Livestreaming features have been a great success for video platforms like YouTube, Facebook, and more, creating opportunities for social commerce and boosting watch time—an area in which Netflix is already ahead. A recent Nielsen report found Netflix led daily watch time across streaming and TV at 1.13 trillion minutes.

At the end of last year, we asked three important questions about Facebook in 2019.

Facebook canceled two scripted series for its Facebook Watch product. The move indicates that the social platform is pulling back on the content spending arms race in favor of focusing on unscripted shows. YouTube made a similar move in March by canceling its sci-fi show “Impulse,” which comes after YouTube canceled four other scripted shows a year ago.

On today's episode, we discuss Amazon's Q1 advertising performance, where its ad dollars are coming from, the retail media competitors to watch out for, and whether a fourth digital ad giant will emerge. We then talk about why TV networks aren’t prioritizing programmatic as they move into the world of streaming, Verizon's new digital out-of-home ads, and why Netflix might be preparing to venture into the video game universe. Tune in to the discussion with eMarketer senior forecasting analyst at Insider Intelligence Eric Haggstrom.

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and senior analyst at Insider Intelligence Audrey Schomer discuss where Disney+ currently slots in the video streaming market. They then talk about whether a free ad-supported tier can save Quibi, the difficulty of deciding what to watch and if Facebook's music video offering will rival YouTube's.

Facebook. A focus on demographics, and specifically reaching younger viewers who don’t watch traditional TV as much as older generations, underpins Facebook’s sports video strategy. In a guest column for Sportico, Facebook director of sports league and media partnerships Rob Shaw wrote: “The industry is at a crossroads.

We forecast that 37.5 million people in the US will watch streaming video on Twitch at least monthly in 2020, meaning the video streaming platform will reach 15.5% of US digital video viewers this year. At its current pace, Twitch will surpass 40 million US users by the end of 2021, according to our first ever forecast for the platform.

Facebook continues its pivot to video

TikTok is now the third largest social network in the US, ahead of Snapchat and Pinterest. Facebook won’t be able to stop the teen exodus, Instagram’s user base is growing older, and Twitter will start losing users.