Publication Date: 9/27/2017
Topics: Mobile Ad Spending
Geographies: Denmark; Finland; Norway; Sweden
Context: Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe.
Publication Date: 9/1/2017
Geographies: Western Europe
Context: UK-based Radioplayer recently announced that it will soon put smart radios in Audi automobiles, while Radio France has plans to let its listeners curate their own mix of the public service broadcaster’s content.
Publication Date: 5/11/2017
Topics: Internet of Things (IoT)
Context: A trio of industry groups is calling on the European Commission to carefully consider changes to the EU’s electronic communications regulations over concerns they might hamper the development of the region’s internet of things (IoT) sector.
Publication Date: 9/28/2017
Context: Hotel booking site Trivago has purchased tripl, a personalization technology firm that could help the service remain competitive in the digital travel space.
Publication Date: 8/29/2017
Topics: Programmatic Ad Spending
Context: Brand safety remains a primary concern among programmatic ad buyers in Central and Eastern Europe, and is a rising anxiety for ad sellers, according to a recent study by ad tech firm TailWind.
Publication Date: 9/14/2017
Topics: TV Ad Spending; Connected TVs
Geographies: United Kingdom
Context: Connected TV ad spending is expected to at least double in each of Europe’s five largest economies by 2020, with France and Italy seeing the most robust gains in investment vs. 2016, according to a study commissioned by video ad serving platform SpotX.
Publication Date: 5/26/2017
Topics: Cross-Border Ecommerce
Context: The European Commission has proposed legislation to remove some of the consumer pain points thought to limit cross-border ecommerce between EU member nations.
Publication Date: 5/19/2017
Topics: Video-on-Demand (VOD)
Context: EU residents with paid subscriptions for online content services will soon be able to access that content while in other member countries, thanks to new regulations approved by the European Parliament this week.
Publication Date: 9/6/2017
Topics: Mobile Video; Mobile Messaging
Context: The partnership with ProSiebenSat.1 in Germany opens a new door in Europe for the Japan-based messaging app provider.
Publication Date: 8/16/2017
Topics: Social Commerce; Ecommerce Sales
Context: In what could pose a challenge to consumer-to-consumer platforms like eBay and Gumtree, Facebook is expanding its C2C ecommerce platform, Marketplace, across Europe.