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    Publication Date: 8/15/2017
    Topics: Mobile Apps
    Geographies: Europe; United States
    Context: US smartphone users are less likely than their counterparts in Europe to use communication apps. WhatsApp may provide an example of why that’s the case.
    Publication Date: 5/26/2017
    Topics: Cross-Border Ecommerce
    Geographies: Europe
    Context: The European Commission has proposed legislation to remove some of the consumer pain points thought to limit cross-border ecommerce between EU member nations.
    Publication Date: 5/19/2017
    Topics: Video-on-Demand (VOD)
    Geographies: Europe
    Context: EU residents with paid subscriptions for online content services will soon be able to access that content while in other member countries, thanks to new regulations approved by the European Parliament this week.
    Publication Date: 3/22/2017
    Topics: Performance Benchmarks; Viewability
    Geographies: Europe; United States
    Context: A recent survey found that although 65% of marketers in the US and Europe said they use single-click attribution, 57% plan on changing their model.
    Publication Date: 1/11/2017
    Topics: Digital Privacy & Security
    Geographies: Europe
    Context: It's going to get a lot more difficult for internet companies to track users and deliver more targeted advertising if a new privacy proposal from the European Union passes.
    Publication Date: 10/26/2016
    Topics: Social Media Marketing; Big Data
    Geographies: Europe; United States
    Context: More than half of marketers in Europe and the US are using social data in their business activities. Yet, according to October research, another 23% are not, and it’s primarily because they just don’t have the time. Expertise is also a barrier.
    Publication Date: 10/3/2016
    Topics: Customer Experience
    Geographies: Europe; United States
    Context: Marketing organizations are boosting spending and staffing for activities related to customer retention as they seek to cultivate incremental purchases, drive repeat business and create more loyal customers. At the same time, many admit that outdated technologies and difficulties in reaching customers in today’s cross-channel environment are key obstacles.
    Publication Date: 4/28/2016
    Topics: Digital Advertising
    Geographies: Europe; United States
    Demographics: C-Level Executives
    Context: Digital expertise in security, as well as web and mobile development, were most in demand for executives in the US and Europe during Q4 2015, according to research. Within a few years, competency in analytics and big data will be a more crucial skill needed.
    Publication Date: 4/26/2016
    Topics: Real-Time Bidding (RTB)
    Geographies: Middle East & Africa; Asia-Pacific; Europe; Latin America; United States
    Context: Many digital marketing professionals worldwide say they feel very satisfied, or somewhat satisfied, with current real-time bidding (RTB) win rates, according to September research.
    Publication Date: 8/17/2017
    Topics: Tablets
    Geographies: Western Europe
    Context: Tablet shipments continued to rebound in Western Europe in Q2 2017, with Apple’s new iPad models and business interest in detachable models driving growth.
    Publication Date: 6/7/2017
    Topics: Ad Blocking
    Geographies: Western Europe
    Context: According to eMarketer’s latest forecast for ad blocking activity in France, Germany and the UK, use of ad blocking software is still growing, but growth is slowing down.
    Publication Date: 1/4/2017
    Topics: B2B Sales; Big Data
    Geographies: United States; Western Europe
    Context: B2B marketers in Western Europe and the US expect big data to have a big impact, but they don't necessarily see their companies as being able to harness it.
    Publication Date: 10/26/2016
    Topics: Performance Benchmarks; Big Data; Marketing Technology
    Geographies: North America; Western Europe
    Context: Digital marketers in North America and Western Europe are using different tactics to augment their data-driven marketing efforts. According to research, most use customer relationship management (CRM) data to help them better understand a customer’s profile.
    Publication Date: 10/19/2016
    Topics: Artificial Intelligence (AI)
    Geographies: United States; Western Europe
    Context: Much of today’s hype around artificial intelligence (AI) is concentrated in a few areas: enabling futuristic applications like self-driving cars, helping conversational interfaces like chatbots come to life, and making business more efficient and predictable. But in this episode of “Behind The Numbers,” we focus on how AI is being used to spur creativity in areas like art, music and storytelling.
    Publication Date: 10/5/2016
    Topics: Customer Experience
    Geographies: North America; Western Europe
    Demographics: C-Level Executives
    Context: Digital strategists and execs report a host of challenges in becoming more digital, from trouble understanding their customers to issues with legal compliance. But those same challenges are also driving digital transformation, and represent significant opportunities.
    Publication Date: 8/10/2016
    Topics: Content Marketing; Marketing Technology
    Geographies: United States; Western Europe
    Context: One of the expected benefits of automating content creation is maintaining and updating content more easily, according to more than three-quarters of senior marketers in the US and Western Europe. With big demands to scale content across marketing channels, more than two in five marketers have already begun the automation process.
    Publication Date: 8/10/2016
    Topics: Content Marketing; Big Data; Personalization
    Geographies: Western Europe
    Context: By now, most marketers agree that content marketing makes up an important piece of their advertising strategy, but creating engaging content is not as easy it looks. Many point to the fact that content creation must be personalized and contextually relevant in order to truly succeed with consumers.
    Publication Date: 7/27/2016
    Topics: Marketing Technology
    Geographies: United States; Western Europe
    Context: More than three-quarters of US senior marketers feel that understanding marketing technology has become increasingly important to their success, May 2016 research revealed. Nearly two-thirds of senior marketers in Western Europe feel the same way.
    Publication Date: 5/10/2016
    Topics: Marketing Technology
    Geographies: North America; Western Europe
    Context: More ad tech buyers in North America and Western Europe manage their data management platform (DMP), as well as their demand-side platforms and ad exchanges, internally, as opposed to externally, a January 2016 survey found.
    Publication Date: 4/1/2016
    Topics: Digital Ad Spending
    Geographies: Central & Eastern Europe
    Context: Digital ad spending in Russia reached $1.40 billion by the end of 2015, eMarketer estimates. That is well under half of total media spending in the country, and the figure is due for just one more year of double-digit growth.
    Publication Date: 3/23/2016
    Topics: B2B Marketing
    Geographies: Western Europe
    Context: While building market share continued to be one of the biggest challenges of 2015 for B2B marketers in the US and Western Europe, other business obstacles have become increasingly tricky compared to the year prior. Customer retention and increasing brand awareness are other hurdles they faced.
    Publication Date: 2/23/2016
    Topics: Virtual & Augmented Reality
    Geographies: United States; Western Europe
    Context: Virtual reality may be in its early stages, but internet users are already interested in experiencing it, according to October 2015 research.
    Publication Date: 4/23/2018
    Topics: Marketing Technology
    Geographies: Worldwide
    Context: For some marketing tech companies, it makes more sense to pull their business out of Europe and observe how regulators will enforce the new law.
    Publication Date: 10/3/2017
    Geographies: United Kingdom
    Industries: Digital Banking
    Context: Revised EU banking regulations scheduled for early 2018 will open Europe to a wider range of nonbank financial services providers. But a study of UK consumers found them reluctant to share banking information with third-party financial services providers.
    Publication Date: 9/27/2017
    Topics: Mobile Ad Spending
    Geographies: Denmark; Finland; Norway; Sweden
    Context: Mobile will make up more than 60% of all digital ad spending in the Nordic countries of Norway, Sweden and Denmark this year, according to eMarketer’s latest digital ad spending forecast for key countries in Europe.
    Publication Date: 9/14/2017
    Topics: TV Ad Spending; Connected TVs
    Geographies: United Kingdom
    Context: Connected TV ad spending is expected to at least double in each of Europe’s five largest economies by 2020, with France and Italy seeing the most robust gains in investment vs. 2016, according to a study commissioned by video ad serving platform SpotX.
    Publication Date: 9/6/2017
    Topics: Mobile Video; Mobile Messaging
    Geographies: Germany
    Context: The partnership with ProSiebenSat.1 in Germany opens a new door in Europe for the Japan-based messaging app provider.
    Publication Date: 8/28/2017
    Topics: Payment Methods
    Geographies: China
    Context: China’s digital payment platform Alipay hopes to duplicate its success overseas by targeting international tourists and partnering with foreign payment processors and other businesses.
    Publication Date: 8/22/2017
    Topics: Mobile Games
    Geographies: Russia
    Context: In an effort to boost its mobile gaming fortunes in Russia and elsewhere in Eastern Europe, Russian social network VK has taken a page from Facebook and rolled out an in-app gaming option, Direct Games.
    Publication Date: 7/6/2017
    Topics: Time Spent with Media
    Geographies: France; Germany; United Kingdom
    Context: eMarketer forecasting analysts Oscar Orozco and Christopher Bendtsen discuss media consumption patterns in the biggest markets in Western Europe. The conversation highlights TV watching habits, mobile usage and more.
    Publication Date: 6/20/2017
    Topics: Total Media Ad Spending
    Geographies: United Kingdom
    Context: Brexit-related effects on the UK’s economy have spurred research firm Zenith to revise its forecast of UK ad spending growth to less than 1% for the year. As Europe’s advertising leader, pared UK spending is expected to drive down Western Europe’s overall ad spending expansion.
    Publication Date: 3/28/2017
    Topics: Digital Ad Spending; Mobile Ad Spending
    Geographies: Ireland
    Context: 2017 will mark a major milestone for ad spending in Ireland, as digital surpasses all other forms of advertising for the first time, according to eMarketer’s latest ad spending forecast.
    Publication Date: 3/6/2017
    Topics: Digital Video; TV; Digital Video Advertising; TV Advertising
    Geographies: United Kingdom
    Context: Chris Welsh, vice president of TV and Sport for Europe, the Middle East and Africa (EMEA) at MPP Global Solutions, talks about the efforts of traditional broadcasters in the UK to reach digitally savvy audiences.
    Publication Date: 3/3/2017
    Topics: B2C Ecommerce Sales
    Geographies: Austria; Germany; Switzerland
    Industries: Apparel & Accessories
    Context: Pan-European online footwear and apparel retailer Zalando achieved a double-digit revenue rise in 2016, boosted by an expanding customer base.
    Publication Date: 2/27/2017
    Topics: Sharing Economy
    Geographies: Denmark
    Context: A new taxi law that may hurt Uber’s ambitions in Denmark adds yet another wrinkle to Europe’s ongoing struggle with the sharing economy.
    Publication Date: 2/9/2017
    Topics: Cross-Border Ecommerce
    Geographies: South Korea
    Context: Consumers in Asian and European countries, as well as the US, made cross-border digital purchases from South Korea at a much higher rate in 2016 than in 2015, with buyers in China ramping up their activity the most.
    Publication Date: 1/18/2017
    Topics: Marketing Technology
    Geographies: United States
    Industries: Telecom
    Context: Verizon has made waves with its acquisitions of AOL and Yahoo, which industry experts have pointed to as an investment in advertising technology. But the company is not alone—other telecom giants in Europe and Asia have made ad tech plays as well. Matt Keiser, CEO of email advertising company LiveIntent, has been following the trend and shared his insight with eMarketer’s Maria Minsker on what’s to come.
    Publication Date: 1/17/2017
    Topics: Mobile Payments
    Geographies: Sweden
    Context: Move would create first central-bank backed virtual currency in Europe, but Swedes express reservations.
    Publication Date: 1/17/2017
    Topics: Mobile Payments
    Geographies: Germany
    Context: Many mobile users say they simply don't see the value in using a phone for payments.
    Publication Date: 1/9/2017
    Topics: Digital Video; TV
    Geographies: United Kingdom
    Context: Use of catch-up TV services is growing throughout Western Europe, but adult UK internet users remain the most likely to watch TV in a nonlinear manner.
    Publication Date: 1/3/2017
    Topics: Digital Advertising
    Geographies: Denmark; Finland; France; Germany; Ireland; Norway; Spain; Sweden; United Kingdom
    Context: In a survey of companies in Europe that paid for internet advertising, the Nordic countries figured among those doing the most.
    Publication Date: 1/3/2017
    Topics: Mobile Internet; Smartphone Users
    Geographies: Asia-Pacific
    Context: Internet users in Asia-Pacific own smartphones at higher rates than their peers in Europe or North America. In fact, they surpass every region except the Middle East and Africa by that measure. However, other metrics show the region isn't as digitally advanced as that figure would suggest.
    Publication Date: 12/21/2016
    Topics: Mobile Advertising
    Geographies: Germany
    Context: While external factors like ad blocking continue to vex publishers throughout Europe, recent polling found the leading challenges publishers in Germany faced in regard to content monetization in the mobile realm centered on their own creativity.
    Publication Date: 12/19/2016
    Geographies: China
    Demographics: Millennials
    Context: China’s millennials are already the most digitally active and aware group of consumers on the planet. At more than 400 million strong, they account for almost a third of China’s population and amount to more than the working population of the US and Western Europe combined.
    Publication Date: 11/10/2016
    Topics: Mobile Payments
    Geographies: Worldwide
    Context: Internet users around the world rely on their mobile devices more all the time, and mobile shopping is becoming more popular. But most internet users in the US and Europe aren’t particularly excited about making more transactions on their phones.
    Publication Date: 9/27/2016
    Topics: Mobile Ad Spending; Programmatic Ad Spending
    Geographies: Germany
    Context: Mobile advertising and programmatic trading are advancing hand in hand across Western Europe’s main markets. This trend is especially clear in Germany, where programmatic outlays will make up 50% of all mobile display ad spending in 2016.
    Publication Date: 9/2/2016
    Topics: Time Spent with Media; Sharing Economy
    Geographies: Spain
    Industries: Digital Travel
    Context: Internet users in Spain spend more time on Airbnb per visit via desktop computer than any of their European counterparts; 35% of travelers have also booked lodgings via Airbnb in the past year. That puts them ahead of counterparts in much of Europe as well as the US.
    Publication Date: 8/31/2016
    Topics: Mcommerce; Retail Ecommerce Sales
    Geographies: Germany
    Context: The UK still has the largest retail ecommerce market in Western Europe, but Germany is No. 2 and will remain in second position throughout eMarketer’s latest forecast for retail spending around the world. Retail mcommerce growth is a major contributor to the ongoing success of digital shopping in the market.
    Publication Date: 8/8/2016
    Geographies: United Kingdom
    Industries: Retail; Consumer Products (CPG); Politics & Campaigns
    Context: In June, the UK voted to leave the EU, a decision that—if it holds—will have massive ramifications on both Continental and UK economies. Marketers may be optimistic, especially digital marketers, having proved the resilience of the industry through the recent recession. But for retailers accustomed to revenue from the common market, the picture may be less rosy.
    Publication Date: 7/21/2016
    Topics: Digital Shoppers & Buyers
    Geographies: Germany
    Context: Many digital buyers across Western Europe expect to be informed of the availability of products when visiting brand and retail sites, but those in Germany are the most likely to say this feature is necessary when shopping online. There were other differences in expectations of ecommerce experiences from country to country.