The influx of political content and ad dollars for the upcoming US presidential election will inevitably impact commercial advertisers on social media. Understanding the political ad cycle and consumer attitudes toward political content can help brands better reach their audiences.
Engagement is the No. 1 metric content executives use to measure performance. Of those surveyed worldwide, 36% turn to benchmarks like clicks, comments, and shares most often when determining the success of a piece of content. Other performance indicators, such as cost savings and downloads, are still important but less commonly used. More like this:.
Litmus’ State of Email Engagement report shows that no other channel can match the power of email marketing when it comes to return on investment (ROI). In fact, email marketing delivers a whopping $36 return for every $1 spent, according to Litmus. And with third-party cookies going by the wayside in 2022, it’s more important than ever to get your email house in order.