Nine in 10 internet users in the US rely on email, and many say it’s a preferred channel for receiving brand communications. Email also still plays a central role for marketers looking to maintain and nurture relationships.
Email is the most popular method for internet users worldwide to stay in touch with retailers, according to a January 2019 survey from omnichannel retail management company iVend Retail. This tops the number of respondents who say they want brands to communicate with them on apps or through social media.
We have optimized each of our channels going from social to email to even pay [for] performance, which is operating at a much higher level than it has in the past. We try to focus on creating integrated storytelling. It's all really threaded together, rather than us looking at each of the channels separately.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Validity's Tori Garcia, senior email strategist, and Jessica Hunt, email strategist, for this Tech-Talk Webinar. They discussed the fundamentals of deliverability to help marketers capitalize on email’s potential.