Don’t confuse social commerce with ecommerce. Social media platforms will never be Amazon. While most traditional ecommerce purchases start with a product search—which requires intent—social media’s sweet spot lies in discovery.
Caesar Sengupta, who was Plex’s architect, departed Google in April 2021—and ecommerce operations head Bill Ready, who assumed oversight of Plex, was concerned that other banks would view it as a competitor, the WSJ reported.
The policy introduced data sharing between WhatsApp and Facebook to allow businesses to use shared resources across the two platforms to enable ecommerce and payment transactions. Users interpreted the data sharing to mean that Facebook could now read or listen to their messages and calls.