APR 19, 2021
From product-focused creative to augmented reality tools and a proprietary delivery service, furniture seller Article is dedicated to great customer experience every step of the way. Watch Industry Voices with Duncan Blair, vice president of marketing at Article, to learn how its white-glove strategy has introduced consumers to online furniture shopping over the past year.
NOV 18, 2020
NOV 10, 2020
SEP 1, 2020
The pandemic has hastened the digital future, but ill-conceived marketing tactics predicated on current events should be avoided. UK consumers are more wary of empty marketing rhetoric, so a mindful approach should be cultivated.
FEB 12, 2021
eMarketer principal analysts Jeremy Goldman and Jillian Ryan, along with senior analyst at Insider Intelligence Sara M. Watson, discuss what a reimagined workplace looks like, The New York Times digital transformation, what big tech can expect from the Biden Administration, whether the world is getting less colorful, podcasts as a direct line to consumers, how many people live underwater, and more.
JAN 22, 2021
Janna Land, co-founder and COO of direct-to-consumer (D2C) food retailer FarmFoods, Inc., said SMS gave her “the ability to break through in a very noisy and competitive advertising environment.”. Land believes customers who receive texts are more inclined to open the company’s emails.
APR 26, 2021
When shopping for household products at bargain-basement prices, they turn to group-buying platform Pinduoduo, which shot to popularity for its direct-to-consumer (D2C) fruits, flowers, and other farm produce. Meanwhile, Tmall and JD.com, the third-most popular mcommerce app, are still the go-to platforms for high-quality products and are finding some success in the luxury sector.
JUN 6, 2021
Brian leads Nielsen’s national and cross-platform television audience measurement initiatives and is focused on developing measurement solutions for the dramatic changes happening within the subscription video on demand and direct to consumer industry. Moderator:. Nancy Taffera-Santos is senior vice president of media solutions and strategy at eMarketer.
MAR 24, 2021
However, it’s more likely D2C care startups will cannibalize each other vs incumbents given the sheer size of legacy payers’ member networks.
JUL 15, 2020
In this report, Insider Intelligence will examine the industry forces that have helped evolve genomic information from a consumer novelty to a transformative healthcare technology.
JAN 14, 2021
Consumers’ growing willingness to get their financial services from non-FI providers is spurring consumer brands to embed financial elements in their products and services. But this new form of finance will mean dramatic changes for incumbent and startup FIs.
JUN 2, 2021
Along with its main platform, which connects brokers to customers, wefox offers coverage in household, auto, and other areas through direct-to-consumer insurance products. As a licensed carrier in Liechtenstein, wefox can take advantage of passporting rights across the European Union and looks to build up its presence in five markets.
JAN 14, 2019
Direct-to-consumer brands are growing fast and disrupting the retail industry. How are these brands successfully reaching and converting customers, earning their loyalty, and capturing more of their online and offline spending?
JUN 2, 2021
Telemental health companies want access to employers’ and payers’ member networks—which can be an easier path to gaining swaths of new users than going the D2C route: 68% of the US population is privately insured and around 34% is covered by public insurance, per the most recent US Census Health Insurance Coverage report—and 50% of US adults get their health insurance from their employer.
MAY 13, 2021
Integrating ecommerce into the platform would provide more opportunities to reach consumers lower in the funnel and help build out TikTok’s direct-response functionalities, providing marketers with better access to data. That’ll give the platform a lot more utility for performance-oriented brands, such as direct-to-consumer companies. Experimental no more.
JUN 16, 2021
And Hims & Hers recently announced its European expansion plans through its acquisition of London-based D2C firm Honest Health. But the US isn’t lacking demand for virtual mental health—in fact, US patients will likely opt for it in the long haul:. Most consumers will likely prefer telemental health care over in-office visits post-pandemic since it eliminates barriers like cost and transport.
AUG 20, 2020
eMarketer principal analysts at Insider Intelligence Mark Dolliver, Andrew Lipsman and Nicole Perrin discuss what H2 has in store. They then talk about the takeaways from Pinterest's Q2, why large companies want in on the D2C business model and a mobile advertising investigation.
FEB 5, 2020
The rise of digitally native, direct-to-consumer (D2C) businesses is one of the most transformative movements shaping the ecommerce landscape. In the coming years, many consumers intend to make a significant percentage of purchases with D2C brands, but there may be a ceiling.
JUN 7, 2019
Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.
JUN 10, 2019
Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.
JAN 23, 2020
With a robust cache of data in tow and proven success with social, direct-to-consumer (D2C) brands have shifted their focus to more traditional mediums with the hopes of attaining a broader customer base.
MAR 13, 2019
Brands that focus on supply chain sustainability—by showcasing factory conditions, production processes and waste solutions—bode well with young consumers.
JUL 24, 2020
Steven Borrelli, CEO and founder of Cuts, speaks with eMarketer vice president of business development Marissa Coslov about the D2C brand’s response to the coronavirus pandemic, including doubling down on ecommerce and social media marketing.
MAR 9, 2021
Social media usage, advertising, and commerce will reach new levels in 2021, presenting big opportunities for brands to engage consumers.
JUL 7, 2020
Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.