FEB 11, 2021
He added that brands can also grow their SMS list on off-website channels, including email campaigns, direct mail, in-store, and from popular social channels like Instagram, “but your website traffic will always be your most qualified audience and your largest source of new subscribers.”.
JUN 18, 2020
At direct mail marketing platform Sendoso, for example, there was quick and swift action to make sure the sales development representative (SDR) team was equipped with the current marketing and communications shifts. “That team needs to be up to speed, make sure their cadences are updated to reflect our new company messages and be as relevant to buyers as possible,” said CMO Dan Frohnen.
AUG 18, 2020
Meanwhile, in other areas like direct mail, there's a much longer lead time to that investment, and you're locked into it. Because of all the uncertainty, we've scaled back spending on those kinds of ad formats. Many brands are investing in TikTok advertising. Has Uncommon Goods done the same? Yes, we've seen products just take off on TikTok, and there have been times that it caught us by surprise.