Our worldwide digital video OTT users forecast is based upon the analysis of 3,667 data points from 342 sources. Sub OTT video service users are individuals of any age who, at least once per month, watch video via any app or website that provides paid subscription access to streaming video content over the internet and bypasses traditional distribution.

Digital video viewership continues to rise in the UK, despite already high penetration. A thirst for subscription content hasn’t quite been sated, but with a cost-of-living crisis looming, ad-supported options might garner interest among consumers.