AUG 12, 2019
People routinely refer to the digital era as one of rapid change. But it’s more accurate to say the pace is
uneven. This Roundup includes data, insights and interviews on the latest trends impacting digital ad
spending and key happenings across marketing channels.
JAN 27, 2020
It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation or campaign to the next. With 2019 over, Adswerve shares the big opportunities and challenges that should be top of mind for marketers this year.
JUL 11, 2019
For the vast majority of marketers, there’s no longer any question of whether they should have a tech
stack. However, these solutions are constantly maturing and evolving to meet marketers’ needs as vendors
continue to innovate offerings, and marketing organizations better understand how technology can serve
them. eMarketer has curated this Roundup of articles, insights and interviews to help you understand the
latest trends in marketing and advertising technology
DEC 2, 2019
In this Meet the Analyst Webinar, eMarketer principal analyst Jillian Ryan presents an exclusive look at our annual Key Digital Trends report.
OCT 18, 2019
eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.
FEB 11, 2021
In this Meet the Analyst Webinar, Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, shared the latest trends in social commerce.
MAR 30, 2020
As more people cut the cord, viewers are increasingly tuning in to live digital video services.
OCT 14, 2021
Though HBO Max did not come close to reaching 100 million US viewers over the period of our previous forecast, we now project the streaming platform will cross that threshold in 2023.
OCT 15, 2021
YouTube videos are the most popular media among US children online, with 85% of those surveyed watching that content recently.
AUG 3, 2021
Successful retail co-brand portfolios drive income through revenue- and fee-sharing agreements—and performance can be heightened if brand-based perks dovetail with digital trends. As retail spending recovers, volume on co-brands is growing again—but success differs across retail segments.
JUN 28, 2021
Social commerce is rising rapidly worldwide. But to what extent can the US market mirror that of China, the world leader in social commerce?
JUL 9, 2021
Want TV viewers to notice your ads? Try this.
JUL 20, 2021
Influencer marketing spending in the US is set to grow more than 30% this year and surpass a key milestone. According to our inaugural forecast on US influencer marketing spending, the category will exceed $3 billion in 2021 and will surpass $4 billion next year.
JAN 15, 2020
How will social network ad spending and social usage change in 2020? And what will happen in hot-button areas, such as privacy, ad targeting and political advertising in social media? Here’s what we think lies ahead.
JUL 23, 2019
This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.
DEC 18, 2019
With 2020 shaping up to be a chaotic year, these are the video trends marketers will need to pay attention to.
DEC 5, 2019
Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.
OCT 1, 2019
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.
JUN 18, 2019
US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.
MAR 29, 2021
NOV 4, 2020
The added impetus of another lockdown through November, meanwhile, will further fuel this digital trend. This year, retail ecommerce holiday season sales will reach £28.51 billion ($36.38 billion), up 16.7% over last year, and account for a substantial 32.2% of total UK holiday sales in 2020.
OCT 22, 2019
eMarketer analyst Ross Benes and forecasting analyst Eric Haggstrom share their takeaways on Netflix’s latest earnings report—the company’s last before a wave of competitors is expected to reshape the market. They also discuss Q3 video trends and eMarketer’s first-ever connected TV advertising forecast.
SEP 9, 2021
The global pandemic accelerated several digital trends in which Amazon excels: ecommerce, delivery services, cloud computing, digital payments, home security, streaming entertainment, and online advertising. It has even begun to explore healthcare. Amazon is no stranger to public scrutiny.
SEP 5, 2019
Direct-to-consumer (D2C) brands have historically relied on performance-based digital advertising strategies. Many leverage Facebook and Instagram to target audiences and direct response podcast ads to drive conversions, even throwing unconventional content marketing into the mix.
AUG 12, 2019
For the first time ever, US consumers will spend more time using their mobile devices than watching TV, with smartphone use dominating that time spent.
Consumers’ use of smartphones will continue to make up the majority of their media consumption, but we predict that use will plateau by 2020 as consumers become increasingly uneasy about overuse of mobile devices.