Online news content also accounted for a major share of respondents’ time on a typical day, at 2:29—10 minutes more than the average in H1 2019, and about four times the 37 minutes daily devoted to print press. It’s likely that the pandemic contributed to this increase, as consumers searched online for the latest news and other relevant information.

Time spent daily with broadcast radio and print press declined between 2019 and 2020, as time spent with online music streaming and digital news increased. Video and social networking are driving the general shift toward digital. The average time spent daily with broadcast TV among internet users in Austria was marginally greater in 2020.

According to a March 2020 survey by McKinsey & Company, 65% of US internet users ages 18 to 84 received information about the coronavirus from TV vs. online news (46%) and social media (34%). The traditionally heaviest ad spending period for political campaigns is the three months leading to Election Day.

In Q4 2019, data-driven ad tech provider AudienceProject found that almost two in five US internet users reported trusting digital news sites less than they had a year earlier, vs. just 9% who trusted such sites more. According to 2019 polling by the Advertising Research Foundation (ARF), just 34% of US internet users trusted the “media in general,” with 47% reporting they trusted TV news.

According to data from social media analytics platform Sprinklr, there were more than 19 million mentions related to COVID-19 across social media, blogs and online news sites worldwide on March 11. For context, mentions of US President Donald Trump on the same day came in at roughly 4 million.

People are consuming more media during the coronavirus crisis, including social networks, digital video and digital news content. But that doesn’t necessarily translate to increases in display ad revenues for media providers:.

Consumption of digital news media in Canada is also much higher in recent weeks. According to Comscore Media Matrix website tracking from March 9 to 15, traffic on news and information sites was substantially increased vs. a benchmark week in early January 2020. A 19% jump was seen in aggregate unique daily visitors and total visits. Actions the News Industry Has Taken.

They are also turning to online news sources for information about the outbreak. These factors will buoy advertisers’ appetite for digital ads.”. It is important to note that, while some effects of the coronavirus are apparent, the full impact on the broader Chinese economy—and thus on ad spending—have not yet been felt. We currently expect that there will be a return to business as usual in H2 2020.

Ranking well below these domestic sources for news were international online news sources at 33% and social media at 32% of respondents. According to Numeris ratings reports, viewership of national news programs was up substantially for adults ages 25 to 54 during March 13 to 15, the early stages of government action in Canada.

Murrow Award for Best International Podcast from the US-based Radio Television Digital News Association. Like CBC, all of the ads on Curiouscast are prerecorded, much of it host-read and dynamically inserted. Programmatic buying on the platform isn’t available today. Back-catalog monetization has been a focus for Corus as well.