Search advertising is the oldest form of digital promotion, with roots in Google’s rise during the late 1990s. Search engine optimization (SEO) and search engine marketing (SEM) were disciplines that brought legitimacy to digital marketing departments. The sustained performance of search to this day is a big part of why Google remains such a powerful digital ad platform.

On today's episode, we discuss where we are one year into Apple's AppTrackingTransparency (ATT) update. Who are the biggest winners and losers thus far, is ATT in fact anticompetitive, and how will ATT continue to shape the advertising space? "In Other News," we talk about TikTok adding third party cookies to its pixel and where US display advertising is heading. Tune in to the discussion with our analyst Evelyn Mitchell.

With a category as broad as display advertising, any emerging trend is bound to have ad spending implications. A handful of hot topics, from the deprecation of third-party identifiers to the metaverse, will have varied levels of influence on display ad spending this year.

This device dominates digital advertising in Southeast Asia, though the degree to which it does varies widely by country. Behind the Numbers: eMarketer’s Forecast Methodology.

Insurers are starting to tap the market: For instance, digital advertising front-runner State Farm debuted a virtual version of its mascot Jake in the video game "NBA 2K22" in September 2021. We expect more insurers to trial this format to win top-of-mind status among gamers. Augmented Reality (AR).

Recent events have raised concerns about the efficacy of digital advertising. Snap recently shook the tech and ad industries with news that it would not meet its own revenue expectations. Surrounding Snap’s update were a series of layoffs and hiring freezes at companies with a heavy influence on digital advertising like Meta, Twitter, and more.

With third-party cookies set to vanish next year, retail media networks—which offer access to first-party data—are gaining favor as an effective form of digital advertising. There are many reasons brands should incorporate retail media into their marketing mix, our report finds. Go further: For more information on opportunities retail media networks present for brands in Latin America, read our report.

Most emerging markets are “mobile-first” when it comes to digital advertising, but China takes that to a whole different level. This year, 92.2% of China’s digital ad spending will go to mobile, and 75.1% of its total media ad spending will go to mobile. No other country in the world will come close to rivaling these rates.

TCH partnered with Fiserv to make the network more accessible and also added new security tech.

China’s new data privacy laws, anti-monopoly crackdowns, and general regulatory squeeze on its internet giants will constrain its digital advertising industry for years to come. And China’s macroeconomic situation keeps getting worse.