Greece’s internet penetration may be lower than in most of Western Europe, but its online population is keeping up with major digital trends. Compared with regional norms, Greece’s digital transformation has been relatively slow—due at least partly to its challenging geography, with many mountainous areas and multiple islands. But infrastructure and services have massively improved in recent years.

Those that capitalize on the latest digital advertising trends will set themselves up for success in an increasingly competitive digital landscape. What’s Inside. This report contains our latest forecasts for ad spending in Latin America through 2026. It includes our estimates for the following areas:. Total Media Ad Spending by Country. Traditional Media Ad Spending by Media Type and Country.

Marketers Must Understand Local Digital Trends to Succeed in a Diverse Region. Digital’s share of total ad spending diverges widely across the six countries we forecast in Southeast Asia, thanks to factors such as economic conditions, infrastructure, and demographics. In the most advanced country, Singapore, just over 40% of ad dollars will go to digital media this year.

The eMarketer team deliberated extensively to select the 10 key digital trends to watch in 2021 from a list of 43. Which trends narrowly missed the cut? Here’s our first in a series of additional transformative developments that ought to be on your radar in the year ahead.

It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation or campaign to the next. With 2019 over, Adswerve shares the big opportunities and challenges that should be top of mind for marketers this year.

In this Meet the Analyst Webinar, eMarketer analysts Jasmine Enberg, Jeremy Goldman, and Nicole Perrin presented an exclusive look at our annual Key Digital Trends report.

From the growth of TikTok and of social commerce to the challenges of brand safety and the cookieless future, 2021 will be another year of big stories for social media.

The pandemic has irreversibly turned the clock forward on payment digitization, forcing industry stakeholders to race to keep up with the fast-moving digital trends. Credit card issuers will embrace BNPL, while central banks ramp up competition to launch digital currencies.

As digital advertising trends, so too, does the content. To establish a solid foundation for building effective ad campaigns, brands must evaluate their processes for creating and maintaining visual assets, as well as the feasibility of personalizing the viewer experience at all touchpoints. In particular:.

2020 was a tumultuous year to say the least, but as the adage goes, in crisis there is opportunity. This idea is literally embedded in the Chinese word for “crisis” (危机): Its second character means opportunity. China’s populace appeared to have embodied that spirit. In a challenging year, entrepreneurs and regulators alike worked together to steady the ship and found ways to restore some normalcy through resilience, digital innovations, and timely policies.

The company formerly known as Facebook will face its toughest challenges ever, while viral commerce will take center stage, TikTok-style short videos will evolve, and social audio will fade away.

Increased political ad spending contributed to a banner year for connected TV.

“Women hold up half the sky,” former Chinese leader Mao Zedong famously said. More than fifty years on, women in China are doing so online, driving digital trends and fast becoming a cohort that marketers ignore at their peril.

Report: Insider Intelligence’s Digital Advertising Trends to Watch in 2022. Article: Digital ad spending is surging, but measuring ad performance presents challenges. Article: Connected TV usage expands across all generations.

Almost one-quarter of US adult Netflix users aren’t paying to use the platform. The majority, or 63%, pay full cost, while 14% share the fee with other users. Netflix’s challenge is to figure out how to get freeloaders to pay their dues.

Among US Netflix subscribers who share their account with others, nearly half said they’d very likely cancel their subscription if the platform began charging them extra for sharing it. An additional 28% said they’d be somewhat likely to delete their accounts, while just 27% say they would stay subscribed.

US spending on linear TV ads will peak this year at $68.35 billion, up from $65.66 billion in 2021. This figure will not surpass $68 billion again for the next four years, with TV ad spend dropping to $64.94 billion in 2026 as its share of total media ad spend decreases as well.

YouTube is the leading podcast platform among US adults who listen to 5 hours or more of these shows per week, with 55% tuning in there. Streaming audio platforms Spotify and Apple Podcasts take second and third place, respectively, while Amazon Music, iHeartRadio, and Facebook round out the top five.

Did you know that marketing was first given a seat at the table over 30 years ago? One would think that after three decades, the CMO role would be at a maturity stage. The position, however, continues to rapidly evolve.

A year ago, we published “10 Key Digital Trends for 2021: What Marketers Need to Know in the Year Ahead.” Our trend reports are some of the most popular content we publish for our clients, and we make every effort to get things right. Often, we do. But sometimes, we don’t. Here are a few we didn’t get entirely right. What we said:. Consumers clearly want more privacy controls.

TV ad spending takes a hit as marketers adjust their budgets amid a recession.

Report: Insider Intelligence’s Digital Advertising Trends to Watch in 2022. Article: Overwhelmed network devices took down Amazon Web Services, affecting millions. Article: Mobile gaming growth attracts interest from nongaming media firms.