Since Meta makes up 21.4% of the worldwide digital ad market this year, any change in retail and ecommerce ad spending on its platforms will tell us a lot about what the rest of the year will hold for digital advertising. The platforms must double down on their appeal to performance advertisers.
Global spending on product placement was projected to be $23.3 billion in 2021, per PQ Media. That’s a 13.8% increase versus 2020, a significantly greater growth rate than marketing spending (5.9%) on the whole. Despite that, product placement is less favored as a brand touchpoint across generations, falling behind most others in a 2021 Data Axle study.