Since Meta makes up 21.4% of the worldwide digital ad market this year, any change in retail and ecommerce ad spending on its platforms will tell us a lot about what the rest of the year will hold for digital advertising. The platforms must double down on their appeal to performance advertisers.
On today's episode, we discuss the players in the advertising space—besides Meta, Google, and Amazon—that have created a billion-dollar ad business and which ones are close to gaining membership to the billion-dollar ad club. "In Other News," we talk about a refresh to the Federal Trade Commission's digital ad guidance and what Amazon's worldwide consumer chief stepping down means for the retail giant. Tune in to the discussion with our analysts Andrew Lipsman and Max Willens.