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    Report
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    OCT 15, 2020

    It remained over an hour longer than time spent with online TV/video streaming, at 1 hour, 55 minutes (1:55) vs. 54 minutes, respectively. All age groups are now moving away from broadcast TV viewing to some extent, though younger individuals are more likely to do so.

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    OCT 15, 2020

    Almost 96% of internet users in Sweden owned a smartphone in H1 2020, while 78.3% owned a desktop or laptop, and 51.7% owned a tablet. Penetration of both PCs and tablets had fallen YoY, however. Respondents spent an average of 3:21 each day with PCs and tablets, and 2:37 with mobile phones. PC/tablet time had fallen by a few minutes, while mobile time rose.

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    OCT 15, 2020

    Mobile time had risen more dramatically than PC time since H1 2019 and accounted for 3:00 daily on average. Consumption of print media declined slightly, but broadcast radio maintained a loyal audience. In Q1 2020, the share of internet users who read a print newspaper in the prior month fell year over year from 65.8% to 64.6%; penetration of print magazines also shrank, from 67.2% to 64.5%.

    Report
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    OCT 15, 2020

    Mobile claimed the larger share, at 5 hours, 30 minutes (5:30), while PCs and tablets clocked an average 4:38 each day. Social networking was also effectively universal—93.4% of respondents accessed social platforms in the prior month—and ranked third in terms of time spent, at just under 4 hours per day in H1 2020.

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    OCT 15, 2020

    Daily time spent with larger digital screens (desktops, laptops, and tablets) remained considerably higher than time spent with mobile devices, at an average of 3 hours, 12 minutes (3:12) and 2:10, respectively. However, PC time had remained static; mobile time had risen 23 minutes from the prior year. Traditional media retains a firm hold on many internet users in France.

    Report
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    OCT 15, 2020

    Almost three-quarters (74.2%) owned a desktop or laptop; only 21.2% owned a tablet. Compared with 2019, PC penetration was up by 6.7 percentage points, while tablet ownership declined by 4.3 percentage points. Average time spent per day with smartphones and other mobile devices reached 4:58 this year. Yet desktops, laptops, and tablets also claimed a hefty 3:51. Both figures increased since H1 2019.

    Report
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    OCT 15, 2020

    Over 72% of respondents owned a desktop or laptop in H1 2020, and 53.3% owned a tablet, with both values roughly the same as in 2019. Despite much greater smartphone penetration, PCs and tablets accounted for more media time each day, but by a tiny margin—3 hours, 28 minutes (3:28) per day on average, while mobile activities consumed 3:24. Interest in smartwatches was slightly greater this year.

    Report
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    OCT 15, 2020

    Many internet users in India were mobile-first, and mobile phones are now central to media experience in the country. Fully 96.0% of internet users ages 16 to 64 owned a smartphone in H1 2020—a figure unchanged since H1 2019. In addition, one in 10 respondents had a feature phone. Time spent with mobile devices averaged 3 hours, 37 minutes (3:37) per day, 1 minute more than in 2019.

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    OCT 15, 2020

    Internet users in Brazil spent a remarkable 5 hours, 11 minutes (5:11) daily on mobile devices in H1 2020, vs. 4:28 on PCs and tablets. Year over year, mobile time increased more than PC time did. Much of that mobile time is devoted to social media, at 3:40 daily in H1 2020.

    Report
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    OCT 15, 2020

    Ownership of PCs and tablets also rose, and by more significant margins, but remained at far lower levels—46.2% of internet users owned a desktop or laptop, while 31.8% owned a tablet. Time spent on mobile devices in H1 2020 stood at 5 hours, 6 minutes (5:06) per day, on average—compared with 3:38 spent on PCs/tablets. Mobile time had risen since last year, while PC time declined.

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    OCT 15, 2020

    Daily media time is shifting toward mobile, too. In H1 2019, average time spent with PCs and tablets was almost 30 minutes more than mobile. In 2020, PCs and tablets still claimed more time, but the gap had narrowed to 10 minutes. Mobile time totaled 3 hours, 44 minutes (3:44), while PC time stood at 3:54.

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    OCT 15, 2020

    In addition, 87.0% of respondents owned a desktop or laptop in H1 2020, and tablet penetration stood at 56.6%. In both cases, penetration was virtually identical to that in H1 2019. Predictably, tablets and PCs were more common in middle- and high-income households. While younger people have readily adopted digital media habits, many older respondents remain loyal to traditional formats.

    Report
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    OCT 15, 2020

    In H1 2020, more than 97% of survey respondents owned a smartphone, and 85.8% owned a desktop or laptop. Additionally, 52.1% of internet users were tablet owners. Internet users spent an average of 3:12 per day with mobile phones in H1 2020, up from 2:54 last year. PCs and tablets accounted for 3:56 per day, almost unchanged YoY.

    Report
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    OCT 15, 2020

    Ownership of desktop and laptop PCs was nearly 25 percentage points lower at 73.9%—and that gap had widened since H1 2019. Tablet penetration had also fallen YoY, to 45.9%. Ownership skewed toward affluent respondents and those living in urban areas and was also more widespread among older internet users. As PC and tablet ownership shrank, the time spent with those larger screens declined, too.

    Report
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    OCT 15, 2020

    Desktops, laptops, and tablets still claimed nearly an hour more at 4:09 daily, but mobile time is growing as PC time shrinks. Since 2018, social media has enjoyed greater reach than broadcast TV, according to GlobalWebIndex.

    Report
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    OCT 15, 2020

    Time spent with mobile devices significantly outstripped time spent with desktops, laptops, and tablets. On average, internet users ages 16 to 64 spent 4 hours, 21 minutes (4:21) per day with mobile phones, compared with 3:35 on larger-screen devices. However, it’s worth noting that both mobile and PC time rose between H1 2019 and H1 2020.

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    OCT 15, 2020

    In fact, PC and tablet time had decreased from H1 2019, while mobile time rose. Smart TV penetration also declined marginally to 37.3% in H1 2020. As in Turkey, there was a notable drop in ownership of smart TVs among internet users living in affluent households. All traditional media lost audience share in UAE between Q1 2019 and Q1 2020, according to GlobalWebIndex/Publicis Media.

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    OCT 15, 2020

    PC ownership is rising in this mobile-first country, but the smartphone reigns supreme in penetration and time spent. More than 83% of internet users in South Africa ages 16 to 64 owned a desktop or laptop in H1 2020—a more than 7-percentage-point rise year over year (YoY), per GlobalWebIndex. In addition, PC penetration passed 90% among respondents living in higher-income homes.

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    OCT 15, 2020

    This is no surprise, given the amount of social networking that takes place on mobile. It’s also relevant that GlobalWebIndex includes YouTube in its list of social media platforms; that likely increases penetration and time spent with the medium.

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    OCT 15, 2020

    In H1 2020, respondents estimated that they spent an average 3 hours, 55 minutes (3:55) daily with desktops, laptops, and tablets, and 3:25 with mobile devices. Social networking accounted for the third-highest amount of average media time each day—and the highest for any specific activity—at 2:17. Some 88.0% of internet users polled had visited social sites or apps in the prior month.

    Report
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    OCT 15, 2020

    It’s no surprise that tablet ownership may have peaked at barely one-third of internet users; Vietnam is a mobile-first country, where desktops, laptops, and tablets were not widely available or affordable until recently. Even this year, tablet owners were more likely to be living in urban areas and high-income households. Several other device types posted slightly lower numbers, too.

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    OCT 15, 2020

    The average time spent daily with tablets and PCs reached 3 hours, 54 minutes (3:54)—while time spent daily with mobile increased to 2:34. The reach of subscription video offerings now rivals that of live TV. Just under 90% of respondents polled in H1 2020 had watched traditional TV in the preceding month, though penetration of live broadcast TV was a good deal lower, at 76.8%.

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    OCT 15, 2020

    In H1 2020, respondents spent 3 hours, 12 minutes (3:12) each day on PCs and tablets, compared with 2:50 on mobile. Overall, penetration of print media was also broadly similar to 2019. Some 58.8% of respondents polled in H1 2020 read a print newspaper in the past month. That included more than two-thirds of those ages 45 to 64.

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    OCT 15, 2020

    More than 77% of internet users in Denmark owned a desktop or laptop in H1 2020, a 2.5 percentage point increase since H1 2019, and that share was close to uniform across demographic groups. Tablet penetration fell slightly to 54.7%, and ownership remained concentrated among older, more affluent respondents.