APR 6, 2021
Nonetheless, more respondents expected to increase their spending on OTT (42%) than on any other advanced TV option, including virtual multichannel video programming distributors (36%), data-driven linear TV (28%), and addressable linear TV (25%).
NOV 26, 2019
But these ubiquitous spending buckets are now being further subdivided by TV’s individual platform components: linear TV, data-driven linear, VOD, addressable TV, CTV and digital video.
MAY 11, 2021
In his current role, Heftman oversees sales efforts for direct and programmatic digital, and the Precision and Performance suite of data-driven linear tools. Heftman’s focus is on improving business outcomes for clients via data-driven advertising solutions with A+E’s premium content environments. Prior to A+E, Heftman led leadership positions at media agencies Initiative, MediaCom, and OMD. Host.
SEP 9, 2021
What’s at stake: Apple’s new privacy rules are making it difficult to tie Facebook data to actions that consumers take after viewing ads on the platform, which could have long-term effects on ad revenues. How we got here: In April, Apple’s AppTrackingTransparency (ATT) update came into effect, where users were asked if they wanted their activity in certain apps to be tracked.
MAY 18, 2022
Measurement across linear TV, CTV, and video is also improving. Canada’s TV measurement body, Numeris, released its first data set for cross-platform video measurement in early 2022. Its Video Audience Measurement (VAM) solution was anticipated for many years and aims to quantify the size of audiences across linear and OTT services, helping media planners with data-driven buying criteria.
NOV 13, 2020
These larger data sets have given life to the TV network’s data-driven linear (DDL) advanced targeting products as well as a multitude of attribution offerings that illuminate the effectiveness of specific TV networks, dayparts, programs, and creative executions.
OCT 15, 2020
The Global Media Intelligence Report is a concise yet detailed compilation of data and insights about internet users’ traditional and digital media usage in 42 key markets worldwide. This 2020 edition covers the same range of metrics we featured in 2019, and the consistency of GlobalWebIndex’s methodology enables us to offer precise year-over-year comparisons; these provide vital indicators of exactly where and how quickly changes are happening, and where behaviors haven’t altered much.
SEP 28, 2021
MAY 7, 2021
NewFronts recap: Exclusive content on ad-supported platforms, shoppable shows, and creator-driven video content on social media were three major trends we saw at the NewFronts this past week.
DEC 16, 2019
As the use of smart-home technology increases, brands are experimenting with ways to use these connected IoT devices and systems—and the massive amounts of data that flows from them—in their marketing activities.
DEC 9, 2019
In addition to linear TV, the time people spend viewing video will be fragmented among the following:. Ad-free subscription video-on-demand (SVOD) services (like Netflix, Amazon Prime Video and Disney+). Hybrid SVOD services where a portion of viewers opt to put up with ads for a lower fee (like Hulu, CBS All Access and Quibi). Free ad-driven streamers (like YouTube, Pluto TV and Tubi).
JUL 28, 2021
Traditionally, linear TV ad buys have used content as a proxy for audience characteristics. Field Garthwaite, co-founder and CEO at video data firm iris.tv, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss bringing content signals to video advertising, where typically targeting has been based only on audience characteristics or the context of a webpage—which may not match with the content of the video itself.
MAY 11, 2020
After reaching an expected saturation point last year, daily media time in Canada will climb further this year based on our latest forecasts. COVID-19 has driven up demand for media while people are quarantined at home, which will impact our full-year forecast.
SEP 21, 2020
While pandemic-driven lockdowns may have benefited certain forms of media, the traditional pay TV industry is not one of them. In fact, cable, satellite, and telecom TV providers will lose the most subscribers ever.
MAR 22, 2022
Learn how companies can use location data effectively and where location data goes from here. "In Other News," we discuss the most impressive part of Apple's earnings and what's next for smartphone experiences. Tune in to the discussion with our analyst Yory Wurmser.
DEC 19, 2019
Upon a consumer's demand, any company operating in California must show what personal data is being collected on that individual. Users can opt out of data tracking if they don’t want their information to be kept, shared or sold. Many mobile publishers and data companies have been working in 2019 to prepare for CCPA.
MAR 30, 2022
On this episode of Reimagining Retail, our analyst Suzy Davidkhanian hosts Drew Green, CEO of Indochino, to discuss how brands can use data to make better decisions—from product assortment to choosing locations—and drive sales. Then, during "What's in Store," they discuss the showroom model and how Indochino sets up its physical locations for success.
JUN 24, 2021
The medium screen: New data on ad impressions shows that more YouTube viewing is happening on TVs, suggesting the platform will soon become an increasingly popular place to reallocate TV ad dollars.
JAN 21, 2020
“In the past three years, we have delivered significant innovation and driven efficiency, maintaining market-leading service standards and growing customer numbers,” said Sir Charlie Mayfield, outgoing chairman of the John Lewis Partnership.
MAR 29, 2021
Ad-supported streaming is on the rise: New data shows ad-supported viewership was up compared with other OTT services in 2020, opening up more inventory for linear TV budget shifts—and that trend is likely to only continue in 2021.
JAN 31, 2020
eMarketer principal analyst Mark Dolliver and vice president of content studio Paul Verna talk about a new subscription ad-avoiding service, data privacy in 2020, TV show companion podcasts, Pinterest's new AR tool, giving up on newspapers, Atari-branded hotels and more.
SEP 22, 2020
eMarketer forecasting analyst Eric Haggstrom, junior forecasting analyst Zachary Goldner, and principal analyst Nicole Perrin discuss the evolving landscape of advertising through connected TV devices and how Roku stands out from the competition. They then talk about when we may see a return to pre-pandemic advertising budgets, the importance of earning consumer trust during data collection, and what happened to ad blocking.
NOV 13, 2020
Western Europe showed a strong increase in SVOD platform adoption in recent years, a
trend that is driven by US players such as Netflix and Amazon Prime Video, as well as
newer streaming services and local players entering the market. The streaming wars are
about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.
OCT 26, 2020
eMarketer principal analyst at Insider Intelligence Karin von Abrams discusses our Global Media Intelligence Report 2020, which compiles data and insights about internet users’ digital and traditional media usage across 42 countries. This annual project is a partnership between eMarketer and Starcom, and based on research from GlobalWebIndex. Also joining the discussion are Jason Mander, chief research officer at GlobalWebIndex, and Kelly Kokonas, executive vice president of global data strategy, technology and analytics, at Starcom.
DEC 5, 2019