However, some of the channel-shifting behaviors—click-and-collect and curbside pickup—will persist, thereby accelerating the long-term trajectory of ecommerce as a share of total retail sales. Essential goods categories and retailers are surging while discretionary retail falters.

The most popular method of “collecting” the order is picking up at the register inside the store, according to 78% of respondents who had tried it, far outpacing curbside pickup (43%), trunk delivery (32%) and using a pickup locker (28%).

. - Best Buy (up 105.5%) and Target (up 103.5%) will see their ecommerce sales more than double, due in large part to the popularity of their curbside pickup offerings. - The Kroger Co. displaces Macy’s as the 10th biggest retailer by ecommerce sales, even as Macy’s grows its online business.

But it quickly turned into a way for consumers to fulfill new and increased needs with services like curbside pickup and home delivery. How does ecommerce channel advertising fit into the larger picture of search? Most, but not all, advertising that occurs on ecommerce properties is search, which we define as advertising where the primary targeting is based on a user query.

One of the most lasting retail impacts from the pandemic will be click and collect and curbside pickup. While the desire for a safe, contactless shopping experience drew many into the behavior, the convenience factor will keep them shopping this way.

But food service options across the board have become more relied upon, including restaurant delivery, self-checkout at stores, click and collect, grocery delivery and curbside pickup. Online grocery shopping had been slow to develop in Canada, but during quarantine the utility of buying groceries for delivery or via click and collect has proven essential.

Forty-three percent of respondents to a CommerceNext survey stated that they started using curbside pickup for the first time in 2020.

Target’s brick-and-mortar and ecommerce businesses have demonstrated momentum over the past two years, led by strong merchandising, improved online delivery and the popularity of curbside pickup. Leading the second half of the top 10 at No. 6 with 1.5% market share is online furniture marketplace Wayfair, which we expect to be the pacesetter (along with Walmart) for growth at 27.0%.

“With the changes that advertisers have had due to social distancing like curbside pickup, updated store apps, and no-contact payment methods, many have found new solutions in delivering their products that they are likely to incorporate into their business plans permanently,” he said. “Audio is a great vehicle to quickly announce these changes to a large-scale audience.”.

Sales delivered via curbside pickup rose nearly 30% in the same period. Sales via other (physical) channels like supermarkets also grew, but by less than 10% in each case. The Pandemic Has Boosted Digital Buying for Good. To date, the stringent lockdown in France has lifted ecommerce dramatically, as consumers buy more online and make fewer in-store trips.

Enable local inventory ads and promote curbside pickup for contactless transactions to help close a sale. Read more on how to develop telecom brand love with consumers here. —Scott Falzone, managing director of telecom, Google.

Offer flexible pickup or delivery options. Fifty-three-percent of shoppers that plan to shop this season say they’ll choose stores that offer contactless shopping. Ensure your inventory information is up-to-date and accessible with local inventory ads, and be sure to designate inventory that is available for curbside pickup.

In most states, most retail businesses are closed, and most that are open are doing business differently, with practices like curbside pickup or other social distancing efforts. And consumers are shifting more to ecommerce out of necessity. Ipsos and USA Today surveyed US adults toward the beginning of March, and again a month later.

Additionally, usage in click and collect has surged—specifically curbside pickup—which has allowed shoppers to make immediate purchases while minimizing human contact. This buying method is also likely to increase during the 2020 holiday season. We had previously forecast that US click-and-collect ecommerce sales would increase by 38.6% this year.

“Walmart and Target are also riding the wave because of their curbside pickup prowess, though Target missed an opportunity by not yet having enabled its perishable goods inventory for click and collect. However, in recently announcing that fresh and frozen groceries have become available for curbside pickup, Target should further improve its standing.”.

Separately, Target reported that its volume of products for curbside pickup on December 24 was nearly five times that of the same day a year ago. Salesforce observed a similar boost in click-and-collect activity as the holiday inched closer.

Important investments to consider include curbside pickup, more contactless payment options and new ways to manage supply chain demand.

Target is offering fresh grocery products via in-store and curbside pickup. FCC tacks on another $198 million to Rural Health Care Program funding. eMarketer and Business Insider Intelligence have joined forces to become the leading research company focused on digital transformation.

However, certain behaviors like click-and-collect and curbside pickup will persist and suggest a long-term trajectory of ecommerce growth. Not sure if your company subscribes? You can find out here.

Best Buy, which closed its stores to foot traffic, has reported very strong curbside pickup growth. While physical stores may be on the decline, they are still needed in the omnichannel world.