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  • Chart
     | 
    JUN 22, 2021
  • Report
     | 
    OCT 21, 2020

    Our new forecast for global mobile messaging app users shows that the pandemic has accelerated adoption of OTT messaging services, though not in every country nor to the same degree for every app.

  • Report
     | 
    OCT 21, 2021

    Smart TVs are gaining ground as high-quality in-home viewing becomes a must-have. In all but a handful of countries, smart TV ownership rose by several percentage points YoY. In many cases, that lifted penetration above 50% for the first time. Japan was the most striking outlier; just 9.0% of internet users there owned a smart TV this year.

  • Report
     | 
    OCT 21, 2021

    Individuals in the most affluent households posted the highest usage of voice tools, with nearly 40% using them to search for information, for example. Penetration was similar across age groups, however. The proportion of internet users who owned a smart TV rose by 6 percentage points between H1 2020 and H1 2021, to just over 37%.

  • Report
     | 
    OCT 21, 2021

    Penetration ranged from 99.2% among internet users ages 16 to 24, to 84.0% among those 55 to 64; in the latter group, usage had climbed almost 9 percentage points year over year (YoY).

  • Report
     | 
    OCT 21, 2021

    Nearly 44% of internet users owned a smart TV in H1 2021, though annual growth was minimal. Web-enabled TVs gained popularity especially in the 35-to-54 age bracket, but affluent respondents continued to register the highest penetration, at nearly 60%. Traditional broadcast media still attract large audiences.

  • Report
     | 
    OCT 21, 2021

    Despite the rise in digital video consumption, only 35.2% of internet users owned a smart TV in H1 2021. Affluence seems to be a determining factor; since 2019, smart TV ownership has aligned more closely with household income than with any other demographic trait.

  • Report
     | 
    OCT 21, 2021

    Higher usage of TV, digital video, and other digital entertainment options persisted a year after the country’s famously rigorous lockdown. As the pandemic spread around the world in March 2020, New Zealand closed its borders to almost all travelers, isolated known cases of COVID-19, and imposed a strict lockdown between March and June 2020.

  • Report
     | 
    OCT 21, 2021

    Over 34% of internet users owned a smart TV in H1 2021, compared with 29.5% a year prior. Yet—as in previous surveys—penetration in France remained well below that of several other Western European countries. In Germany, Italy, and Spain, for example, about 56% of respondents had a smart TV this year.

  • Report
     | 
    OCT 21, 2021

    The share of internet users who owned a smart TV rose by about 6 percentage points, to 49.2% in H1 2021. Digital audio content, including music and audiobooks, climbed modestly year over year to reach 63.6% of internet users in H1. Penetration rose in almost all cohorts, falling only among the youngest group. Even with the decline, the 16-to-24 cohort posted the highest monthly usage, at 81.4%.

  • Report
     | 
    OCT 21, 2021

    Usage was most prominent among the youngest respondents and those living in higher-income homes.

  • Report
     | 
    OCT 21, 2021

    Usage of both functions was greater among females, those in high-income households, and respondents in urban areas. Taken together, social networking and messaging engage more internet users in Indonesia than any other media activity.

  • Report
     | 
    OCT 21, 2021

    Though adoption of some digital devices has been slow, smart TVs are going from strength to strength as enablers of greater TV consumption overall. Almost 56% of internet users polled in H1 2021 owned a smart TV. Penetration neared 65% in high-income households and among internet users ages 45 to 54. But even in the 16-to-24 age group, half of those polled owned a connected TV.

  • Report
     | 
    OCT 21, 2021

    Smart TVs posted significant growth in both 2020 and 2021, due at least partly to the pandemic and greater engagement with in-home entertainment. More than 55% of internet users polled in H1 2021 had a web-enabled TV, compared with 45.1% in H1 2019. In middle- and higher-income households, more than 60% owned a smart TV this year. Smart home products also reached a milestone in H1 2021.

  • Report
     | 
    OCT 21, 2021

    For the first time, more than half (52.5%) of internet users ages 16 to 64 owned a smart TV in H1 2021, versus 48.1% in H1 2020. Among individuals in high-income households, smart TV ownership passed 60% this year—though uptake in lower-income homes still lagged at 44.0%. Other smart devices also gained ground.

  • Report
     | 
    OCT 21, 2021

    Digital audio usage was higher, at 74.6%, and claimed more time as well, at 1:34 daily. Just more than half (50.6%) of internet users polled in Malaysia in Q1 of this year had read a print newspaper in the prior month, while 42.4% had read a print magazine. Time devoted to print publications continued to lag time spent with online press, at 36 minutes and 52 minutes daily, respectively.

  • Report
     | 
    OCT 21, 2021

    Usage was greatest (over 93%) in the 16-to-24 cohort; SVOD also reached more than 90% of internet users in high-income households. Adoption of smart TVs may be slowing, but smartwatches and smart wristbands finally achieved takeoff. Smart TV ownership passed the halfway mark in 2019 and stood at 53.4% in H1 2021. Penetration was greatest in high-income households, at 60.2%.

  • Report
     | 
    OCT 21, 2021

    As in previous years, usage of both formats was higher among men, the oldest respondents, and those in better-off households. But time spent with print press was just 42 minutes per day, well below the 57 minutes devoted to online publications. Nearly 94% of US internet users polled in 2021 had engaged with social media in the prior month, and 83.5% had used a messaging service.

  • Report
     | 
    OCT 21, 2021

    Income and household location were less significant factors in digital audio usage. Some advanced digital devices are already broadly popular, others less so. Many of Greece’s internet users have warmed to the advantages of smart TVs; 53.8% of those polled in H1 2021 already owned one. Significant numbers of respondents had interactive wearables.

  • Report
     | 
    OCT 21, 2021

    Usage was substantially greater among respondents ages 16 to 24 and those in higher-income homes.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership was extraordinarily low at 9.0%, and the share of internet users who owned a smart home product, such as a web-enabled security system, rose only modestly, to 4.3%. Penetration of smartwatches and smart wristbands also inched up year over year (YoY) but remained minimal by global standards, at 6.2% and 2.3%, respectively.

  • Report
     | 
    OCT 21, 2021

    The share of respondents who owned a smart TV reached 66.6% in H1 2021, compared with 60.8% in H1 2020. As before, ownership correlated directly with higher income. City dwellers were also more likely to own a smart TV than individuals in suburban and rural areas. About two-thirds (67.7%) of internet users listened to broadcast radio in the month prior to polling.

  • Report
     | 
    OCT 21, 2021

    The share of smart TV owners passed the halfway mark this year, reaching 51.9%. Penetration remained highest in more affluent households (58.6%) and also above average in the 35-to-64 age bracket.

  • Report
     | 
    OCT 21, 2021

    Usage correlated directly with rising income. Penetration among city dwellers was also above average. Methodology Statement. GWI runs a quarterly research program, asking internet users ages 16 to 64 in more than 43 countries a range of questions about their digital lives and lifestyles.

  • Report
     | 
    OCT 21, 2021

    Usage declined in almost all cohorts but still correlated with rising age; penetration among those ages 55 to 64 was just 47.1% in H1 2021. The broadcast radio audience shrank slightly in Q1, to 78.4% of web users. Print media readership held up relatively well, though. Nearly 58% of internet users polled had read a print newspaper in the month prior, and 52.7% had read a print magazine.

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