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  • Report
     | 
    OCT 21, 2021

    As early as H1 2019, online press had overtaken print in terms of time spent each day. This year, respondents devoted slightly more time to print press than in 2020, at 26 minutes daily. However, time spent with online publications remained unchanged at 54 minutes, more than doubling print’s time spent. Broadcast radio also occupied a bit more of internet users’ time this year.

  • Report
     | 
    OCT 21, 2021

    As PC and tablet penetration shrank, the average time spent with those devices declined as well. Time spent with mobile devices first surpassed time spent with PCs and tablets in 2020, and that gap widened in H1 2021, to 4 hours, 41 minutes (4:41) and 4:30, respectively. Games consoles also suffered a slight fall in penetration and have now drawn level with tablets, at 42.9% in H1 2021.

  • Report
     | 
    OCT 21, 2021

    However, smart TVs have experienced wider adoption: Nearly 26% of internet users owned one of these devices in H1 2021. Among adults ages 35 and older, penetration was closer to 30%. Individuals living in higher-income households were most likely to own a web-enabled TV, at 44.6%. Voice assistants posted double-digit penetration in the first half of this year.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership rose by about 6 percentage points year over year, to 42.2% of internet users in H1 2021, but it still correlated directly with rising age and income. Penetration ranged from 33.7% among respondents in low-income households to 54.4% among affluents. Similarly, just over one-third (35.9%) of those ages 16 to 24 owned a smart TV, compared with 50.4% of those in the 55-to-64 age group.

  • Report
     | 
    OCT 21, 2021

    Daily time spent with online audio (1:07) was virtually identical to time spent with broadcast radio (1:06). Feature phones have effectively vanished, as smartphones become ubiquitous. Some 97.7% of internet users in Italy ages 16 to 64 owned a smartphone in H1 2021.

  • Report
     | 
    OCT 21, 2021

    Adoption of smart TVs may be slowing, but smartwatches and smart wristbands finally achieved takeoff. Smart TV ownership passed the halfway mark in 2019 and stood at 53.4% in H1 2021. Penetration was greatest in high-income households, at 60.2%. But ownership actually declined in several cohorts, including respondents ages 45 to 64 and those in low-income households.

  • Report
     | 
    OCT 21, 2021

    For example, smart TV ownership bounced back from a drop in 2020, hitting 26.9% this year. Penetration of smart home products—such as smart appliances and remotely controlled security systems—rose from 7.6% last year to 12.2% this year; this grew from 10.0% to 17.0% in affluent homes. Similarly, 19.8% of internet users owned a game console in 2020; that share climbed to 23.1% this year.

  • Report
     | 
    OCT 21, 2021

    The average time spent with print formats each day in H1 2021 was less than time spent with online press, at 31 minutes and 43 minutes, respectively. Both formats rose by 5 minutes year over year, however. Traditional TV was still appealing. In Q1 2021, 92.0% of internet users had watched live TV in the prior month.

  • Report
     | 
    OCT 21, 2021

    With digital video viewing on the rise, it’s no surprise that more people invested in smart TVs. In H1 2021, the share of respondents who owned a connected TV passed the halfway mark for the first time, reaching 52.9%. Adults ages 35 to 44 and those in affluent homes were leading adoption, with ownership reaching 56.7% and 65.5%, respectively.

  • Report
     | 
    OCT 21, 2021

    Time spent with both radio and print press held steady between H1 2020 and H1 2021. Smart devices made major strides in the past year. The pandemic era has sparked greater interest in wearables. Penetration of both smartwatches and smart wristbands rose by several percentage points, reaching 21.3% and 24.8%, respectively, in H1 2021.

  • Report
     | 
    OCT 21, 2021

    The average time spent daily with mobile devices was 3:00 in 2021—a decline of 10 minutes since 2020. Total time spent with PCs and tablets also dropped, from 2:20 to 2:10 daily.

  • Report
     | 
    OCT 21, 2021

    Smart TVs also posted significant gains. In H1 2021, for the first time, more than 98% of Argentina’s internet users ages 16 to 64 owned a smartphone. Respondents ages 45 to 54 had the highest ownership, at 98.8%. Smart TV penetration also passed a milestone in H1 2021, rising just beyond 60%.

  • Report
     | 
    OCT 21, 2021

    Among newer digital devices, smart TVs continued their advance, with ownership rising to 54.4% of respondents. TV streaming sticks are also popular, with 41.2% of internet users owning one in H1 2021. Other digital gadgets are making slower progress toward significant market share.

  • Report
     | 
    OCT 21, 2021

    Nonetheless, time spent with broadcast TV in H1 was more than half an hour greater than time spent with online TV and video, at 1 hour, 56 minutes (1:56) per day versus 1:22, respectively. However, broadcast TV no longer claimed more time than social networking, which averaged 1:57 each day. In fact, social media and messaging engaged more internet users than any other activity.

  • Report
     | 
    OCT 21, 2021

    Time spent each day with music streaming had risen by 7 minutes, to 1:04 on average. Podcasts also claimed more time this year, at 30 minutes daily versus 21 minutes in 2020. Traditional audio broadcasters reached a wider public.

  • Report
     | 
    OCT 21, 2021

    The average time spent daily with tablets and PCs rose 11 minutes year over year (YoY), to pass the 4-hour mark. Time spent daily with mobile devices was also up, to 2 hours and 48 minutes (2:48). The reach of video—including subscription services—has finally surpassed that of broadcast TV.

  • Report
     | 
    OCT 21, 2021

    The average times spent daily with broadcast radio and live TV remained constant between H1 2020 and H1 2021, at 1:36 and 1:55, respectively. During the same period, time spent daily with print press rose by 4 minutes to reach 33 minutes. However, it was clearly overtaken by online press, which occupied an average of 43 minutes each day.

  • Report
     | 
    OCT 21, 2021

    For the first time, more than half (52.5%) of internet users ages 16 to 64 owned a smart TV in H1 2021, versus 48.1% in H1 2020. Among individuals in high-income households, smart TV ownership passed 60% this year—though uptake in lower-income homes still lagged at 44.0%. Other smart devices also gained ground.

  • Report
     | 
    OCT 21, 2021

    And time spent with music streaming specifically was unchanged YoY, at 48 minutes per day on average.

  • Report
     | 
    OCT 21, 2021
  • Report
     | 
    OCT 21, 2021

    Many of Greece’s internet users have warmed to the advantages of smart TVs; 53.8% of those polled in H1 2021 already owned one. Significant numbers of respondents had interactive wearables. One in 8 (12.6%) owned a smart wristband in H1, and almost double that share (22.6%) owned a smartwatch.

  • Report
     | 
    OCT 21, 2021

    Smart TV ownership was extraordinarily low at 9.0%, and the share of internet users who owned a smart home product, such as a web-enabled security system, rose only modestly, to 4.3%. Penetration of smartwatches and smart wristbands also inched up year over year (YoY) but remained minimal by global standards, at 6.2% and 2.3%, respectively.

  • Report
     | 
    OCT 21, 2021

    Time spent daily with desktops, laptops, and tablets rose to a remarkable 5:25 on average, while smartphone time reached 4:56. Social networking and messaging accounted for long periods with screens of all sizes.

  • Report
     | 
    OCT 21, 2021

    The share of smart TV owners passed the halfway mark this year, reaching 51.9%. Penetration remained highest in more affluent households (58.6%) and also above average in the 35-to-64 age bracket.

  • Report
     | 
    OCT 21, 2021

    On the other hand, time spent streaming music rose by 15 minutes daily, to 1:36. Internet users ages 16 to 24 and 25 to 34 continued to post response rates well above average for this metric, at 88.8% and 79.0%, respectively. Social networking and messaging accounted for more daily media time than any other specific activity at 2:21.