Truist has begun testing its core banking conversion and plans to migrate all clients to the new digital experience by the end of this year.

CTV campaigns across the SteelHouse network in Q4 2020 generated more revenue, conversions, and site visits than ever before. This trend is likely to continue into 2021, which begs the question: how long before every advertiser looks to streaming television for success?

Some categories, such as fashion and beauty, have already been successful at driving conversions on social, particularly for limited-edition product launches that shorten the path to purchase. Not sure if your company subscribes? You can find out here.

The real magic of incorporating OTT into a cross-channel approach is that it enables a unified audience experience across all channels and screens, and a sequential retargeting strategy that surrounds the consumer and drives conversion. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Tinuiti's Jesse Math, vice president, planning and platforms, OTT/CTV lead, for this Tech-Talk Webinar.

Why context, creative, and audience engagement are keys to conversion. Jack Koch, global head of marketing sciences at Reddit joins the conversation. Live Date: February 25, 2021. Time: 2:00 PM ET. Presenters. Andrew Lipsman is an eMarketer principal analyst at Insider Intelligence, focusing on retail and ecommerce.

Join us at our upcoming webinar to hear more from Andrew Lipsman, eMarketer principal analyst at Insider Intelligence, on the new media value chain, strategies to drive sales, and why context, creative, and audience engagement are keys to conversion. Click here to reserve your seat.

Despite accounting for just 2% of all sends, email marketing automation accounted for 26% of all email marketing conversions in Omnisend’s data set. Campaign emails, in which all or many subscribers receive the same message, saw a 10.9% open rate and 5.4% conversion rate, compared with 51.6% open rate and 14.2% conversion rate for product abandonment emails.

They also include the inherent difficulty in measuring the results of ads that don’t typically—and aren’t expected to—lead directly to a click or other type of conversion. The second major problem was a relative lack of addressability on CTV versus other programmatic channels. There are two interrelated issues at play here. First, the nature of CTV makes it difficult to identify viewers.

If your product page is driving high conversion rates for a retailer like Amazon, the product page will continue to be displayed when new users search. It’s on a brand manufacturer not only to build a quality product and an authentic message, but to deliver key product details to every endpoint the shopper is looking to buy on.

When it comes to push notifications, getting the opt-in right can make a crucial difference between driving in-app conversions and getting shut out by users.

But if advertisers use conversion events, the 24-hour timer resets each time the next one is reached. If advertisers want to check for a series of conversion events that might take place over a period of time, they won’t learn anything about the app install until 24 to 48 hours after the last conversion event is measured. This limits optimization opportunities.

According to a September 2020 survey from AppsFlyer and the Mobile Marketing Association (MMA), most mobile marketers worldwide expected the IDFA changes to negatively affect everything from targeting and impression verification, to frequency capping, conversion measurement, and multitouch attribution.

To guide digital shoppers to a conversion: Reminders to complete ecommerce transactions are an effective use of SMS, with compelling results. Attentive, for example, said it helped clients recover 5 million online carts in 2020 using triggered abandoned cart text message reminders.

Though social commerce conversions will remain a challenge, the mid-funnel opportunity is growing. Instagram’s continued rollout of shoppable content features is helping brands and influencers spotlight product content and forge a better path to purchase. Pinterest has also introduced features to make it easier for retailers to upload and promote product content. And video-first platforms Snapchat and TikTok are both testing shoppable content features.

First-click or first-touch attribution: A type of digital attribution that assigns full credit for a conversion action to the first ad or marketing message that a user either clicked on or was exposed to. Multitouch attribution: A type of digital attribution that apportions credit for a conversion action to multiple ads or marketing messages that a user was exposed to. Often referred to as MTA.

The conversion rate doubled from 1.2% in Q3 2019 to 2.4% in Q3 2020; this outpaced Q2’s 35% YoY conversion rate growth. It meets customers where they are: Consumers’ mobile devices are rarely far away: Half of US adults in a January 2020 Zipwhip study checked their mobile phones either immediately or within 5 minutes of waking up.

AI-powered discovery solutions are a must in today’s business environment, allowing marketers to deliver more accurate and relevant results to the buyer, while also increasing business conversions, according to Rightpoint.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring John Barnes, CTO and Matt Hussey, director of solutions engineering at Infutor Data Solutions. They shared the key steps marketers should implement to make a huge impact on conversions and customer lifetime value.

Direct-to-consumer (D2C) brands have historically relied on performance-based digital advertising strategies. Many leverage Facebook and Instagram to target audiences and direct response podcast ads to drive conversions, even throwing unconventional content marketing into the mix.