In addition, TikTok content is starting to become available on connected TV (CTV) devices, such as the Amazon Fire TV in the US and Canada. That’s another indication that the appeal of TikTok isn’t the brevity of the videos, but the music, the catchy editing tools, and the incredible virality of the content. It’s already happening in China—where short videos first took hold.

In 2021, the number of new smartphone banking users in Canada will plummet to a third of the previous year’s level, which will considerably increase competition among financial institutions (FIs), including Desjardins. As the battle for new mobile users heats up, the features of FIs’ mobile banking apps will be crucial. This report identifies which key growth opportunities Desjardins might focus on to gain and retain customers.

This inaugural study, weighted based on responses to a consumer survey, ranks the seven largest Canadian financial institutions by assets according to their mobile banking capabilities. It presents detailed benchmarking data on the availability of 42 mobile features, selected by analysts based on their propensity to set FIs apart.

Mobile video and connected TV. Measurement problems and ad fraud. Plus! Brian Burch, vice president, marketing at StackAdapt, joins the conversation. Presenters:. Ross Benes is a senior analyst at Insider Intelligence.

Canadian-American bobsledder Kallie Humphries’ gold-medal run was the most viewed event at the games, but that’s likely because it came directly after the overlapping Super Bowl, which delivered high ratings for NBCU. More on this: There are any number of theories to explain the low viewership.

Increased political ad spending contributed to a banner year for connected TV.

Is YouTube mostly watched on connected TVs (CTVs)? Most time spent on YouTube still happens on mobile, but its CTV viewership is surging. This year, 123.8 million people will watch YouTube via CTVs. How fast is viewership on free streaming services growing? This year, the number of free premium video streaming viewers will increase by 18.4% to 89.2 million.

Even before COVID-19 caused a spike in TV time in Canada, TV continued to be a strong medium of choice. But amid stay-at-home measures, consumers turned to a blend of TV and digital video for long-form content.

Francophones in Canada’s second-most-populated province are slower to adopt new technology, but their time with digital media is growing, and it is almost on par with Anglophones in Canada.

SVOD penetration in Israel still lags many other advanced economies, including France and Germany (both about 71%), Canada, and the UK (both about 81%). The relative lack of original video content in Hebrew may be one reason for this gap. Even modest growth in the SVOD audience helped to lift overall adoption of digital video in Israel to 92.6% of internet users, compared with 79.3% in H1 2020.

TV’s share of overall media time is fairly low in China (32.7% this year), though not as low as it is in the US, UK, and Canada. This year, TV time will resume its long, slow decline. Besides traditional TV and mobile, very little stands out in China in terms of devices.

Smart TVs are well established in most countries with robust, reliable communications networks. More than four in 10 internet users polled in North America, Latin America, and Western Europe said they owned a smart TV in H1 2020, though France was below that threshold.

And advertisers looking to buy TV-like inventory programmatically have increasingly turned to connected TV (CTV) options as alternatives, where ad spending is expanding considerably. Our linear programmatic TV ad spending estimate includes broadcast TV (network, syndication, and spot) and cable TV. It also includes data-driven linear (DDL) TV advertising. It excludes OTT and CTV.