Here’s how publishers are developing and expanding their ecommerce monetization strategies, and how brands and retailers can partner with them to drive purchases in the affiliate channel.

But it’s also an opportunity for Kellogg Co. to separate its less profitable brands from the company’s fast-growing, higher-margin snack business. Plant-based and North American cereal brands made up roughly 20% of Kellogg Co’s net sales last year—generating an estimated $300 million in EBITDA, compared with the snack segment’s $2.0 billion.

But modern issuer processors could dilute issuers’ brands in the long run. One of their most appealing offerings is white-label technology, which makes it look like brands are issuing their own cards.

However, the size and scale of these programs is still very small, dominated by crypto co-brand tie-ups, and will likely remain so. In a market where credit card volume is highly concentrated among several large issuers, no major US bank issuer directly markets these cards yet. These incumbents will need more regulatory clarity before stepping into this space.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Matt Alexander, co-founder and CEO of Neighborhood Goods, to discuss 2021 growth metrics, how sampling and discovery come to life in a retail environment, and Neighborhood Goods' expansion plans for 2022.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Abigail Jacobs, senior vice president of integrated marketing and brand at Sephora, and Joshua DuBois, co-founder and CEO of cultural insights firm Gauge, to discuss the genesis of the beauty retailer’s "Black Beauty Is Beauty" campaign, what role Gauge’s NXTLab played in the process, how the campaign came to life across multiple channels, and how Sephora uses the 15 Percent Pledge to keep itself accountable with its diversity, equity, and inclusion (DEI) efforts. Plus, hear what brands Abigail and Joshua draw inspiration from—and learn a little-known fact Joshua picked up from his friendship with a recent ex-president.

Related content: If you want to learn more about co-brand cards and emerging trends in the space, check out “The Co-Brand Credit Card Report.”.

Find out how AI—specifically deep learning—can drive customer acquisition at scale for brands beyond search and social from Jeremy Fain, CEO and co-founder of Cognitiv

The direct-to-consumer brand movement has reached a critical juncture. Which of these brands will make the leap into the mainstream before their runway runs out?

Report: The Co-Brand Credit Card Report. Article: Walgreens launches credit card program in partnership with Synchrony. Article: Venmo seeks to deepen card users’ loyalty through crypto-for-cash-back feature.

Go deeper: For a closer look into Synchrony’s co-branded business and how it stacks up against competitors, check out the “Co-Brand Credit Card Report.”.

Traditionally, advertisers make big spending commitments to get the best deal on TV inventory. eMarketer principal analyst at Insider Intelligence Nicole Perrin speaks with fellow principal analyst Andrew Lipsman, senior analyst Ross Benes, and forecasting analyst Eric Haggstrom about why Procter & Gamble's chief brand officer Marc Pritchard thinks marketers don't benefit from this arrangement as much as those on the sell side do. They also talk about what's going on at Quibi, Apple TV+, and The Walt Disney Co.

In the kitchen, unexpected twists can result in exciting new flavors. Watch Industry Voices: Spotlight on CPG with Cafe Spice’s CEO and co-founder Sameer Malhotra to see how ingenuity and resilience are driving new recipes for success in the grab-and-go meals category.

Report: The Co-Brand Credit Card Report. Article: Walmart has cornered more than 25% of the US grocery ecommerce market. Article: Instacart accounts for 1 in 5 US grocery ecommerce sales, but its share is decreasing.

In 2022, increasingly savvy customers expect more from brands than ever before.

Report: The Co-Brand Credit Card Report. Article: Walmart has cornered more than 25% of the US grocery ecommerce market. Article: Amazon faces a period of greater uncertainty.

Scarlet furthers Walgreens’ push into financial services: The firm recently partnered with Synchrony Financial to debut co-brand and private-label credit cards that offer brand-based and health and wellness rewards. Walgreens’ physical footprint and baby-boomer-friendly mobile app could help fill the gap left by disappearing branches. Here are two reasons why:.